Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Great Pacific Media’s Highway Thru Hell Expands International Distribution with Dedicated FAST Channel from Banijay Rights

12 March, 2024

Banijay Rights, the global distribution arm of media and entertainment powerhouse Banijay, is launching a Highway Thru Hell-branded FAST channel that will feature the first 10 seasons of the long-running hit docuseries from producer Great Pacific Media (a Thunderbird Entertainment Group Inc. — TSXV:TBRD, OTC – THBRF, “Thunderbird” or the “Company” — company), along with all seven seasons of GPM’s Heavy Rescue: 401. The channel will begin rolling out in the U.K. from March 13, with an April 17 launch in Australia to follow.

Platforms confirmed in the U.K. include Samsung TV Plus, Amazon Freevee, Plex, and Samsung TV Plus in Australia.

Highway Thru Hell debuted on Bell Media’s Discovery in 2012 and instantly became a mega-hit with viewers with its jaw-dropping, real-life stories of the recovery operators and crews who fight to keep the highways open in one of the most treacherous routes in North America through B.C.’s mountains. It’s now available on platforms across 180 territories and in production for a 13th season that will see it mark 204 episodes. And Heavy Rescue: 401, also commissioned by Bell Media’s Discovery, just finished a seven-season run as the #3 most-viewed series in Canada’s specialty TV market, and has kept viewers in close to 200 territories riveted. The series engages viewers with its depiction of the harrowing challenges faced by tow operators and rescue crews tasked with keeping North America’s most important urban trade routes open, no matter what.

“Highway Thru Hell is one of the longest-running series of its kind, and both it and Heavy Rescue: 401 continue to enthrall audiences around the world,” said David Way, CEO of GPM. “We’re so pleased that fans, and newcomers to the series, will now have the chance to lean back and immerse themselves in this new 24/7 FAST channel.” Thunderbird President of Global Distribution, Richard Goldsmith, added, “With its large number of episodes and amazing storylines, Highway Thru Hell is a natural for the FAST market.”

 “To extend our FAST channel portfolio through a renowned, long-running series such as Highway Thru Hell is an exciting proposition for us at Banijay Rights,” said Shaun Keeble, VP Digital, Banijay Rights. “While we’re in no doubt fans of the series will flock to this new 24/7 channel, these new launches are the perfect way to attract new viewers to some of our leading global IP, too.”