Media and entertainment powerhouse, Banijay, today announces an exclusive global development deal with leading Dutch creator and producer, Marc Pos, through his independent label MPLab. Set to complement Banijay’s already impressive efforts in content creation, the partnership is concentrated on driving the development of new entertainment formats for its burgeoning 185k hours-strong portfolio.
As the multi-award-winning mastermind behind The Traitors (All3Media International), recently named Format of the Year by K7, Pos is an industry-renowned creative entrepreneur. With a career spanning TV, video, theatre, events and advertising, he has been celebrated globally as producer and director, most notably by the New York Festivals TV & Film Awards; Emmys; BAFTAs; the Dutch Gouden Televizier-Rings; Dutch Directors Guild Awards, as well as via a host of other industry honours. Running his own label POSVIDEO since 2015, most recently the company worked with IDTV (an All3Media company) on a special collaboration.
Pos, via his label MPLab – a growing collective of highly esteemed creatives including format developer, Kirsten Jan van Nieuwenhuijzen, who is exclusively affiliated with the company – will now team with Banijay’s Chief Content Officer, Development, James Townley, to devise original non-scripted formats with broad international appeal. As part of the partnership, the rights to all IP created will sit with the leading global group and be available to its growing portfolio of production labels, and distribution engine Banijay Rights.
James Townley, Chief Content Officer, Development, Banijay: “Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent travelling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences. As K7’s ‘Distributor of the Year’, we feel we’re the perfect partner for MPLab’s ambitions, and look forward to collaborating on original IP that influences the cultural zeitgeist.”
Marc Pos, Founder, MPLab: “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally. Here’s to creating the next ‘ones to watch’.”
Pos is also renowned for directing season one in of Banijay’s Big Brother in the Netherlands; Prinsengrachtconcert (a classical festival on Amsterdam’s canals); Maestro; and the Popsecret concerts with Robbie Williams and Alicia Keys. Additionally, he worked on 2021’s Eurovision Song Contest, and enjoyed success through his ad agency Brand New Telly and event company, Kingcanary. A true entrepreneur, his credits outside TV include award-winning Nike campaign, Nike Panna Knockout, and theatre show Resilience,which premiered in 2023. With the likeminded, entrepreneurial team at Banijay, he will now contribute to the media and entertainment powerhouse’s pipeline from which titles like The Summit (EndemolShine Australia), Shaolin Heroes (Metronome), The Fifty (Banijay Productions France), and Deal or No Deal Island (EndemolShine North America) have recently been born.