Tag Archive: Ingrid Langheld

  1. Banijay Media Germany Unveiled

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    Media and entertainment powerhouse, Banijay, today unveils the rebrand of creative and marketing agency Banijay Live Artist Brand (BLAB) which becomes Banijay Media Germany. Co-Managing Directors Ingrid Langheld and Daniel Durst will continue to oversee the company.

    The move introduces three pillars within the company: House of Brands, House of Likes and House of Rights. Creative marketing unit House Of Brands, works in co-operation with broadcasters, bringing together well-known TV formats with brands. Successful examples include FRoSTA and the TV total WOK WM. Under House Of Likes, Banijay Media Germany will develop social media strategies, authentic storytelling, digital content, and communities across numerous channels. In addition, House Of Rights will market content from advertisers and TV producers via all relevant platforms or through the company’s own wide-reaching MySpass network.

    Ingrid Langheld, Co-Managing Director, Banijay Media Germany: “Following the recent transfer of the live activities to Brainpool Live Entertainment GmbH, the logical next step towards strengthening our business is now taking place. Through our strategic rebrand as Banijay Media Germany, we will focus on our strength as a dynamic creative and marketing agency, building our market position and showcasing our formidable portfolio.”

    Daniel Durst, Co-Managing Director, Banijay Media Germany: “Digital content, branded entertainment, community building and content distribution are of utmost relevance. By focusing on the core competence of a digital full-service entertainment agency, we are taking the next step into the entertainment future. As a creative, strategic partner for producers, advertisers, broadcasters and streamers, we develop and produce individual content and distribution strategies, creating unique moments to get people talking.”

    The news comes after Brainpool TV, part of Banijay Germany, restructured its live events agency and tour divisions under new label Brainpool Live Entertainment GmbH – an independent move which further complimented the latest announcement from FL Entertainment, the listed entity within which Banijay sits, regarding the launch of Banijay Events, following its minority investment in The Independents, and Banijay’s signing of the majority acquisition of Balich Wonder Studio.

  2. Brainpool TV Strengthens and Consolidates its Live Entertainment Businesses

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    Media and entertainment powerhouse Banijay, today announces Brainpool TV (part of Banijay Germany) will restructure its live events, agency and tour divisions under a new label, Brainpool Live Entertainment GmbH. The company will be managed by Ingrid Langheld and Godehard Wolpers.

    The news follows the latest announcement from FL Entertainment (listed entity within which Banijay sits) regarding the launch of ‘Banijay Events’, following its minority investment in The Independents and Banijay’s signing of the majority acquisition of Balich Wonder Studio. The move cements both parties’ commitment to delivering a world-leading live events offering, which is further complimented by Brainpool TV’s independent move.

    All live activities and live brands of the Cologne Comedy Festival and Banijay Live Artist Brand GmbH will sit under Brainpool Live Entertainment GmbH. The focus for the division we be on comedy events and stand-up artists. These include well-known brands such as Die besten Comedians Deutschlands, 1LIVE Comedy-Nächte XXL, Der Deutsche Comedypreis, NightWash, 1LIVE Hörsaal Comedy and talented entertainers such as Nico Stank, Fabio Landert and Jokah Tululu.

    Ingrid Langheld, Managing Director Brainpool Live Entertainment and Banijay Live Artist Brand says: “By bundling our live businesses, we become an independent comedy agency and a valuable partner for artists, brands, and the event industry. With our strong live brands we offer unique entertainment and spaces for Germany’s comedians and will continuously expand this portfolio. In doing so, we particularly champion and promote up-and-coming comedians by providing them with sustainable support in their careers and ensuring visibility throughout Germany.“

    Godehard Wolpers, Managing Director Brainpool Live Entertainment/ Producer Brainpool TV says: “One of the most successful Brainpool live events is the Cologne Comedy Festival, with a particularly wide breadth of stars and talent. This year, the 100 or so events in Cologne include premieres, readings with Torsten Sträter and Sarah Bosetti, the already sold-out live podcast Bratwurst und Baklava with Özcan Cosar and Bastian Bielendorfer, and Stromberg night at the Cinedom with Christoph Maria Herbst.”

    For more information: www.brainpool-live.de/

  3. Banijay Germany Launches New Label, Banijay Live Artist Brand

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    Banijay Germany confirms new label Banijay Live Artist Brand (BLAB), led by Managing Director Ingrid Langheld, with Daniel Durst joining the management from July 1, 2021.


    Banijay Live Artist Brand will focus on the strategic promotion of established artists and young talent, the development of live formats, and the creation and production of digital entertainment content. The label will produce for broadcasters, platforms, streamers and audio providers, and will house a digital content unit to produce originals for its own platforms, as well as distribute original podcasts. Banijay Live Artist Brand operates its own comedy digital distribution channel, MySpass, which already reaches more than 14.5 million followers and up to 220 million monthly video views on social media.


    Building on years of know-how, Banijay Live Artist Brand is set to develop content with all of Banijay Germany’s companies, in close co-operation with Brainpool, Endemol Shine Germany, Good Times, Banijay Productions, MadeFor and the artist management labels. A 360° license evaluation of Banijay’s extensive catalogue will attract fans and viewers to the programme brands.


    Ingrid Langheld, former Managing Director of Brainpool’s live artist and brand division, will be joined by Daniel Durst to lead the division. Durst comes from Bertelsmann, where he worked on new product strategies as Chief Product Manager. He has previously held positions at Axel Springer, including Head of Strategic Product Development, Product Director of Upday and Director, Consumer Products of BILD and WELT.



    Marcus Wolter, CEO Banijay Germany: “Banijay Live Artist Brand brings the unique opportunity to establish future-oriented entertainment brands and artists with the entire backing of Banijay Germany. Ingrid’s team of experienced and talented marketing, digital and live production experts can guarantee artists and brands maximum attention on all high-reach media platforms. ”


    Ingrid Langheld, Managing Director Banijay Live Action Brand: “I’m looking forward to taking the company to the next level with my team, and to creating extraordinary entertainment worlds for brands on all platforms, with our artists, partners and colleagues from Banijay. With Daniel as Co-Managing Director, we have a proven digital strategist and I am excited to shape the future together with him. “