Media and entertainment powerhouse, Banijay, today confirms the appointment of Christian Nienaber as the new Co-Managing Director of creative and marketing agency, Banijay Media Germany. Effective April, Nienaber will be working alongside long-standing Managing Director of Banijay Media Germany, Ingrid Langheld, as they jointly take charge of the agency’s business areas: House Of Brands, House Of Likes, and House Of Rights.

Nienaber joins from TV and video analytics specialists, “all eyes on screens” (aeos), where, as Chief Commercial Officer, he was responsible for sales, marketing and partnerships. Prior to his time at aeos, he held various management positions at RTL Deutschland, RTL ZWEI, and Saatchi & Saatchi, where he was site manager for the southern German agencies.

In his position as Co-Managing Director at Banijay Media Germany, Nienaber will succeed Daniel Durst, who joined Banijay Media Germany in April 2021. During Durst’s tenure at Banijay Media Germany, alongside Ingrid Langheld, he was instrumental in leading the restructuring of the label as a digital and marketing strategist within the Banijay Germany network.

Marcus Wolter, CEO and Co-Founder, Banijay Germany comments: “Banijay Media Germany stands for innovation and strong, individually-staged brand experiences. Many thanks to Daniel, who has significantly contributed to the successful repositioning in the market and the expansion of our digital offering. Christian will continue to drive this forward in the future together with Ingrid – we warmly welcome him to Banijay Germany.”

Ingrid Langheld, Managing Director, Banijay Media Germany adds: “I would like to thank Daniel for the invaluable strategic support during our realignment and for the positive collaboration we’ve shared. As a result, we have created a healthy foundation for the ongoing growth of our businesses, and the expansion of our customer portfolio. I am looking forward to working with Christian, a recognised industry expert, whose expertise will strengthen Banijay Media Germany.”

Christian Nienaber adds: “I am thrilled to become part of the Banijay Media Germany team. Together with Ingrid and the strong team already in place, we will continue to exploit and expand the potential of the extremely successful TV brands and personalities, as well as the resulting cooperation opportunities with strong brand partners.”

Banijay Media Germany is the creative marketing agency of Banijay Germany. It designs, produces, and distributes, brand experiences for customers across all media genres and platforms. Operating within three divisions, House of Brands, House of Likes, and House of Rights, it is an expert in branded entertainment, digital storytelling, content distribution and community building.