Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Banijay Asia

  1. Kamal Haasan, Banijay Asia and Turmeric Media Come Together to Create Regional Content

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    Banijay Asia has been quick to position itself as the leading content creation hub in India and South East Asia following its launch two years ago. After developing successful business partnerships with six brands across genres, Banijay Asia today announces the collaboration with Turmeric Media Networks Private Limited and Kamal Haasan to produce content across screens and languages.

     

    Combining the massive fan base of Kamal Haasan and Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain a strong foothold in the South. The partnership will also see the two entities come together to create long and short-form content across OTT and television.

     

    “We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network have been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages,” signs off Kamal Haasan.

     

    Commenting on the partnership, Deepak Dhar, CEO and Founder of Banijay Asia states: “In less than two years, we have created content across genres which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material which will suffice demands and be appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”

     

    R.Mahendran, Founder Turmeric Media adds: “We are so excited to partner with Banijay Asia. Deepak has an unblemished record of creating success out of many new initiatives in the content space. This association is going to be no different. It is an honour for us to showcase Mr. Kamal Haasan’s expertise in the entertainment business. We are confident that this team shall conjure up some brilliant content that will keep the viewers “spellbound”.

  2. High-Octane Shift Set for India and Southeast Asia

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    Two of Banijay Group’s JVs, The Natural Studios and Banijay Asia, today announce they are partnering to bring high-octane content to the Indian and Southeast Asian market. The collaboration will see the businesses come together to create long and short-form content in this space across both local and global platforms.

     

    The Group partnership is the first for The Natural Studios, a JV launched with Bear Grylls and Delbert Shoopman in October 2019. Combining Grylls and Shoopman’s expertise in the adventure space with Deepak Dhar-led Banijay Asia’s extensive territory knowledge, the united operation will create and build the high-octane genre in the subcontinent. With work already underway on a development slate of projects in India and Southeast Asia, they hope to announce their first green-lit title in the coming weeks.

     

    Delbert Shoopman,  CO-CEO, The Natural Studios comments: “Conversations with Deepak followed almost immediately after launching the JV. Together we all could see the potential of venturing into a new space in India and Banijay Asia’s knowledge and contacts have been invaluable in making it a reality. Already, the response from the market has been positive and we are all looking forward to working together to establish a new genre and original IP.”

     

    “In 20 months, we have made Banijay Asia into a credible and creative content driver, which delivers high-quality content to clients across the board. The partnership with The Natural Studios came at the perfect time, as we look to create and bring new genres into the country and the region.  Adrenaline-fuelled projects have been relatively unexplored with huge potential on the horizon, and with Bear and Delbert, we are confident we have what it takes to turn this genre into a must-have for buyers in Asia and around the world” says Deepak Dhar, CEO & Founder of Banijay Asia.

     

    The latest activity further bolsters Banijay Group’s position as the “Home of Adventure” globally.

  3. Banijay Asia and Wavemaker Help Create Myntra Fashion Superstar; India’s First Digital Reality Show

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    Wavemaker, the media, content and technology agency from GroupM and Content powerhouse, Banijay Asia, have partnered with Myntra to create India’s first digital reality show – Myntra Fashion Superstar. The show is aimed at identifying the country’s most sought after digital fashion influencer. The eight-part reality show stars actor Sonakshi Sinha and celebrity stylist Shaleena Nathani as judges.

     

    The show will provide an opportunity to fashion aficionados with a knack for creating and projecting styles to bring forward their unique personalities, through digital and social-first content. Contestants will compete in a variety of fashion styling and digital content innovation tasks to showcase their penchant for fashion and be given the coveted title of India’s Fashion Superstar.

    Speaking about the show, Achint Setia, Vice President, Marketing at Myntra said, “Consumers these days look for experiences coming from people whom they can relate to, which are more authentic. Fashion as a category is highly dominated by influencers who play a huge role in consumer’s decision making journey. Rather than create for them, we realised that we should put them in the centre and create with them and take the game to the next level.”

     

    “Fashion and Entertainment dominate the lives of young Indians. To cater to their specific needs we decided to combine these two worlds and put together a truly unique and relevant reality show that’s bound to resonate with young India. We are delighted to have found a partner in Wavemaker to bring this idea to life”, says Deepak Dhar, Founder and CEO, Banijay Asia. 

     

    Commenting on the partnership with Banijay Asia, Karthik Nagarajan, Chief Content Officer, Wavemaker said, “In Myntra Fashion Superstar, we landed on an idea that was the perfect marriage between audience-centric, digital first content, which was also moving the needle on business goals. In Myntra, we had a client who was willing to push the boundaries and Banijay Asia was the perfect partner for us as their ability to create quality content and innovative concepts at scale, is unmatched in the country. We are delighted to partner with them for such a unique, path-breaking show that promises to merge the boundaries between reality television, digital content and fashion – creating a first of its kind genre along the way.”

     

    The show format is created by Monia S Pinto, Banijay creative ream and the wavemaker team.

  4. Groupm’s Motion Content Group And Banijay Asia Come Together To Create Scripted And Non-Scripted Content Across Genres

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    Motion Content Group, a division of GroupM and Banijay Asia, the 50:50 joint venture between world’s largest independent content creation company Banijay Group, and media veteran Deepak Dhar, has announced a first of its kind partnership for the Indian market  in order to create content for TV broadcasters and OTT platforms.

     

    The partnership sees the coming together of two giants from their respective industries and will provide a win-win for content platforms across the small and digital screens.

     

    Banijay Asia will bring in experience of creating premium content, from ideating, developing, producing, and acquiring format rights while Motion Content Group will leverage GroupM’s expertise in understanding audiences, media consumption, brands and managing format rights. Through this association, the two partners aim to produce content as well as assist the broadcasters and digital platforms with format rights and complete the value chain by helping monetize the content being produced.

     

    Deepak Dhar, Founder & CEO, Banijay Asia, said, “While the content industry is growing in the country and we truly are only at tip of the iceberg, there is a lag in bringing brands to premium content and vice versa. With this partnership we aim to fill that gap of economics and ensure that content reaches its viewers in a faster and more efficient fashion. I know we have found the perfect partner for this in GroupM’s Motion Content Group.”

     

    Prasanth Kumar, CEO GroupM South Asia, says, “With this new partnership, we want to continue to create engaging and premium content for GECs and OTT platforms. We strive to enhance the ecosystem and deliver top value entertainment content, while simultaneously helping brands reach their audiences. With the help of Motion Content Group’s  media  and audience understanding powered by Banijay Asia’s creative strength, we look forward to reaching out to more fans across platforms in innovative ways.”

     

    Elsewhere in the Banijay Group, Motion Content Group has acted as partner on Fizz’s (part of RDF Television) Shipwrecked and IWC’s Secret Scotland in the UK, and Banijay Production Germany’s Wild Things.