Tag Archive: Alexia Laroche Joubert

  1. KM Appoints Catherine Alvaresse as CEO

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    KM, part of Banijay France, today announces it is bolstering its senior management team with Catherine Alvaresse joining as CEO, effective immediately.

    In this role, Alvaresse will define and oversee the factual label’s strategy, working closely with Alexia Laroche-Joubert, CEO at Banijay France. Aiming to strengthen the portfolio of projects in development, she will focus particularly on ramping up the label’s documentaries and current affairs programming. Bringing a wealth of experience and talent-base, Alvaresse will work hand-in-hand with the existing team of producers on shows like the new, recently announced Karl Lagerfeld documentary, Révélation, which will air on Canal+ this month, as well as other major docuseries in the pipeline, and long-running daily current affairs series 28 minutes, for Arte.

    Alvaresse brings over two decades of industry expertise, most recently at France Télévisions where she was Director of Documentaries from 2019 to 2023. With key roles at Image & Compagnie, Off the Fence, Télé Images Group, Arte France and France 2, Alvaresse is known for her leadership. An active member of industry associations, she holds positions with the World Congress of Science and Factual Producers (WCSFP) and is an honorary member of the mediaClub’Elles and the PDFM association, the two largest women media associations in France. Documentaries greenlit by Alvaresse received the Albert Londres Prize and two International Emmys in 2020 and 2022. Last year, l’Affaire d’Outreau received the Special Commendation from the jury at the Prix Europa Awards.

    Alexia Laroche-Joubert, CEO at Banijay France says: “For this role we actively sought a personality with extensive international and broadcaster experience. Catherine’s past work with Arte and France Télévisons uniquely positions her to maintain and strengthen KM’s long-standing relationships with them. Her industry know-how, impressive credits, vast talent network and expertise in building compelling topics for broad audiences, makes her the ideal person to bolster KM’s position in the high-end factual space. She will also further develop the current affairs programming by collaborating with the teams behind 28 minutes.”

    Catherine Alvaresse, CEO at KM comments: “KM stands out in the industry for creating and producing compelling and powerful factual programming; from real-life stories and documentaries to magazine formats. The company is well-positioned in the market, and with a strong appetite from viewers, I look forward to joining the next phase of growth, bringing my ideas and ambition to create content for audiences in France and internationally.”

  2. Banijay France Elevates Florence Fayard to CEO of Banijay Productions

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    Banijay France, part of media and entertainment powerhouse Banijay, today announces the promotion of Florence Fayard to CEO of Banijay Productions France. Having served as Managing Director since 2018, she will now take full oversight of the label, managing the portfolio of projects in development, diversifying the pipeline, and continuing to grow the talent base.

    Under her leadership, Banijay Productions France has developed an impressive slate of local and international hits, which includes The Fifty, created in 2022, and currently enjoying strong ratings in its second season on W9. The format, which was backed by Banijay’s Creative Fund, is now travelling the world with a US Hispanic adaptation for Telemundo, and a German version with Prime Video for 2024 which will be available in Austria. Meanwhile, Good Luck Guys, also created by the label, has sold to six markets including Denmark, Sweden, Norway and the Netherlands for Prime Video.

    As a leading producer, Fayard worked at Endemol and Studio 89 before joining Banijay Productions France in 2009 as Reality Content Director. With a focus on reality programming and factual entertainment, she has overseen a number of top-rated formats including the successful reality franchise, Les Ch’tis/Les Marseillais, known internationally as Party Workers which announced its first adaptation in Germany earlier this year, Temptation Island and A Season at the Zoo.

    Florence Fayard, CEO, Banijay Productions France: “I am immensely proud of the growth of Banijay Productions France during this past decade, with hits like Good Luck Guys and The Fifty now travelling the world. I look forward to continuing to work with the talented team here, to expand our portfolio in France and internationally, creating innovative content that resonates with audiences everywhere.”

    Alexia Laroche-Joubert, CEO, Banijay France: “Florence has been a leading force at Banijay Productions France over the past 10 years and stepping up to CEO is the logical next step. Her experience and knowledge will be invaluable in driving the business to new heights, and I look forward seeing her take on this new challenge.”

    The promotion follows François de Brugada’s move to Banijay Events, who, alongside being CEO of Banijay France, previously oversaw Banijay Productions France.

  3. Banijay France Unveils Management Team

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    Banijay France, part of media and entertainment powerhouse Banijay, today announces its new management team, with Sébastien Petiot and Delphine Plantive joining the leadership team as Chief Operating Officer and Director of Editorial Strategy and New Business respectively. Both roles are effective from 1st September, and report to Alexia Laroche-Joubert, the local holding’s recently appointed President and Chief Executive Officer.

    As COO, with President and CEO, Laroche-Joubert, Petiot will be responsible for defining Banijay France’s strategy, and supporting all 15 labels within the French portfolio, which produce a diverse line-up of over 2,670 hours of programming each year. Most recently, he spent six years with ITV Studios France, where he left as COO, having begun his career at TF1 as Head of Non-Scripted and Artistic Director. He joined ALP in 2006, where he held the position of Managing Director for eight years, working on local versions of Banijay’s Wife Swap and Survivor (Koh Lanta) before leaving for ITV Studios.

    Meanwhile, Plantive will steps in as Director of Editorial Strategy and New Business. In this new position, hermission is to ensure the smooth editorial co-ordination of all Banijay France’s companies, which will include initiating partnerships, and bringing onboard new talent and business opportunities for labels within the company. Her remit also includes supervising the market research, audience, and monitoring team within the local holding. She steps up from ALP, where she has been Director of Creation, Development and Diversification since 2011, and prior to that, she spent eight years as Director of Development at Endemol.

    Alexia Laroche-Joubert, President and CEO Banijay France says: “Sébastien and Delphine bring extensive industry experience and knowledge to their new positions, and these skills will be invaluable as we strive to meet our common objectives: to deliver outstanding growth, with a strong content offering across all platforms, and to foster the best possible support for our producers, creatives and labels. These appointments cement my vision for the future of Banijay France, and I’m excited for the successful future ahead.”

    Banijay France is home to a diverse range of non-scripted and scripted labels, producing across all platforms and linear channels. Their portfolio includes new original content for the French market, as well as adaptions of Banijay’s global formats. Labels within the Banijay France footprint include, for entertainment: Adventure Line Productions, Air Productions, Banijay Productions France, DMLS TV, Endemol France, H2O Productions, KM Production and Tooco. And in scripted, Banijay Studio France, Shine Fiction, Fiction’Air, Marathon Studio, Terence Films, Montmartre Films and Screen Line Productions.

  4. Alexia Laroche-Joubert Upped to Chief Executive Officer, Banijay France

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    Media and entertainment powerhouse, Banijay, today confirms the promotion of Alexia Laroche-Joubert to Chief Executive Officer, Banijay France. Taking full oversight of the French portfolio, which comprises 15 labels spanning non-scripted and scripted, she will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximise on exploitation opportunities. The appointment takes effect from 1 September 2023.

    Laroche-Joubert takes on the post after a significant tenure with Banijay, where, since 2016, she has served as Chief Executive Officer for Adventure Line Productions (ALP), and recently launched scripted label, Screen Line Productions.

    Recognised as one of the 100 Women of Culture for 2022, Laroche-Joubert is credited for huge stints executive producing TF1’s Koh Lanta (Survivor), on-air for 20+ years; and France 2’s Fort Boyard which has enjoyed a 30+-year run to date, and for reshaping beauty contest event, Miss France, leading it to the top three most watched non-scripted shows in France.

    A creative visionary, Laroche-Joubert has had a multi-faceted career, both as a leading producer on titles like M6’s Loft Story (Big Brother), TF1’s Star Academy and Secret Story, and W9’s Les Ch’tis and Les Marseillais, and on-screen, in a multitude of roles such as a juror for Popstars in France. Prior to Banijay, she spent 10+ years in the Canal+ group and became Editor-in-Chief at TF1. Before that, she was Director of Programmes at Endemol France under Stéphane Courbit’s leadership. Now she will be entrusted with building on Banijay France’s success to date, reporting to Banijay’s Chief Executive Officer, Marco Bassetti, having worked with the group’s Chairman, Stéphane Courbit, for 25+ years.

    Marco Bassetti, CEO, Banijay: “Alexia has been a leading force for us in France for a number of years, and with entrepreneurialism and creative spirit at her core, she is the perfect profile to lead our French operations from here-on-in. Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights, as we look to further diversify and enhance the offering.”


    Alexia Laroche-Joubert, CEO, Banijay France: “From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism and at Banijay, I’ve found a home where I can continue to indulge my creative passions. Stepping up to lead Banijay France was the logical next step, and I am proud to be taking on this challenge. We have an incredibly strong production offering and I look forward to collaborating with the MDs and their teams to drive diversification, further format exploitation, cross-company collaboration and importantly, attract new talent. I will forever be thankful for Stéphane and Marco’s support over the years and for now handing me the reins, and am hugely appreciative to François de Brugada, who leaves the business as the country’s number one producer.”

  5. Banijay France Unveils Screen Line Productions

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    Content powerhouse Banijay, today announces the launch of Screen Line Productions, a new scripted label that will sit within Banijay France. Set to devise its own slate, the production company was created, and will be operated, by ALP’s Chief Executive Officer, Alexia Laroche-Joubert, and Managing Director, Frédéric Lussato.

    Screen Line Productions, will see Laroche-Joubert and Lussato build on their expertise of producing some of France’s biggest non-scripted hits like Koh Lanta (Survivor), to create an ambitious portfolio of scripted series. As part of the launch, the pair have appointed Lavinia Jullien as Development Executive.

    With focus on character-driven content, Screen Line is developing original ideas as well as book adaptations, spanning a number of themes, notably youth oriented. Its first commission is set to be announced soon.


    Alexia Laroche-Joubert, CEO at Screen Line says: “Together, Frédéric and I are eager to develop our know-how in a new creative field, and with the launch of Screen Line we are set to announce our first original series soon. During my career I have created and adapted many formats from the world of entertainment including Koh Lanta (Survivor) and Star Academy, with the commonality of all being popular formats. With our knowledge of this audience paired with production expertise, Screen Line is geared up to develop ambitious projects for a wide audience.”


    François de Brugada, CEO of Banijay France says: “Alexia and Frédéric have the experience and talent to find and tell the best stories in entertainment, and now in scripted too. The launch of Screen Line confirms Banijay France’s ambition to further grow in the field of scripted.”


    Screen Line joins Banijay France’s line-up of scripted labels including Banijay Studios France, Shine Fiction, Terence Films, Marathon and Montmartre. Credits include Marie Antoinette, co-produced with Banijay Studios France, CAPA Drama and Les Gens, which has sold to over 70 territories and has recently been commissioned for a second season by CANAL+. Other successes include Serial Lover, Shine Fiction’s debut series for M6 which has just sold to Spain with Atresmedia.

  6. Alexia Laroche-Joubert Recognised As One Of The 100 Women of Culture 2022

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    This October, Alexia Laroche-Joubert, CEO of ALP, was recognised as one of the 100 Women of Culture 2022. This is the 4th edition of the event which took place at the Palais de Tokyo.
    Alexia Laroche-Joubert, CEO of ALP said: “It is a very important moment for me, as with this award I have been recognised as a contributor in shaping our culture, and I am very proud of this.”
    Amongst the 100 women awarded are director Euzhan Palcy, Claire Léost President of PrismaMedia, and singer-song writer Owlle. 
  7. How to Look Good Naked Returns to France After Six Years

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    Banijay today confirms Comment être Belle toute nue (How to Look Good Naked) is returning to French television after a hiatus of six years. The format’s French revival will air on new broadcaster, TFX, withAdventure Line Productions (ALP), part of Banijay France, once again producing the hit show.


    How to Look Good Naked takes women on an emotional journey to develop self-confidence and boost their self-esteem. Well-known influencer, Zak Khchaï, who has faced similar experiences, helps the females learn to love the way they look, with and without clothes, no matter their body shape.


    Alexia Laroche-Joubert, CEO of ALP says: “It’s the perfect time to bring this format back to France and show a new generation of viewers how to embrace their bodies and love the way they look. Social media has exploded since we last produced Comment être Belle toute nue, with a constant bombardment of images to knock people’s confidence. With this new version, we’ll be championing body positivity and look forward to celebrating every shape and size out there.”


    Lucas Green, Global Head of Content Operations at Banijay comments: “This hit format has enjoyed global success and is very apt for the current climate. It is relatable, uplifting, inspiring and changes lives as each person addresses their body confidence.”


    Originally created in the UK by Maverick Television, the award-winning format’s international distribution rights sit with Banijay. To date, How to Look Good Naked, has broadcast in over 50 territories including the UK, US, Germany and Spain.