Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Banijay France Elevates Florence Fayard to CEO of Banijay Productions

21 September, 2023

Banijay France, part of media and entertainment powerhouse Banijay, today announces the promotion of Florence Fayard to CEO of Banijay Productions France. Having served as Managing Director since 2018, she will now take full oversight of the label, managing the portfolio of projects in development, diversifying the pipeline, and continuing to grow the talent base.

Under her leadership, Banijay Productions France has developed an impressive slate of local and international hits, which includes The Fifty, created in 2022, and currently enjoying strong ratings in its second season on W9. The format, which was backed by Banijay’s Creative Fund, is now travelling the world with a US Hispanic adaptation for Telemundo, and a German version with Prime Video for 2024 which will be available in Austria. Meanwhile, Good Luck Guys, also created by the label, has sold to six markets including Denmark, Sweden, Norway and the Netherlands for Prime Video.

As a leading producer, Fayard worked at Endemol and Studio 89 before joining Banijay Productions France in 2009 as Reality Content Director. With a focus on reality programming and factual entertainment, she has overseen a number of top-rated formats including the successful reality franchise, Les Ch’tis/Les Marseillais, known internationally as Party Workers which announced its first adaptation in Germany earlier this year, Temptation Island and A Season at the Zoo.

Florence Fayard, CEO, Banijay Productions France: “I am immensely proud of the growth of Banijay Productions France during this past decade, with hits like Good Luck Guys and The Fifty now travelling the world. I look forward to continuing to work with the talented team here, to expand our portfolio in France and internationally, creating innovative content that resonates with audiences everywhere.”

Alexia Laroche-Joubert, CEO, Banijay France: “Florence has been a leading force at Banijay Productions France over the past 10 years and stepping up to CEO is the logical next step. Her experience and knowledge will be invaluable in driving the business to new heights, and I look forward seeing her take on this new challenge.”

The promotion follows François de Brugada’s move to Banijay Events, who, alongside being CEO of Banijay France, previously oversaw Banijay Productions France.