Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.
Banijay is the world's largest independent content creation Group for television and multimedia platforms. Banijay is present in 16 territories.

Tag Archive: Agus Cantero

  1. Banijay Branded Entertainment Strikes Deals with Launchmetrics and IMA

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    Content powerhouse Banijay Entertainment, today announces its specialist division, Banijay Branded Entertainment (BBE), has aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360° production, marketing and measurement services.

    Launchmetrics is the market’s first AI-powered Brand Performance Cloud, helping more than 1,700 clients launch campaigns, amplify reach, measure ROI, and benchmark their brand performance.  Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

    Creative agency, IMA, part of Banijay Iberia, works with broadcasters and platforms, to deliver boutique solutions and services to clients, crafting and producing visual identities, promos and creative campaigns. Recent projects include promotional assets for Paramount+’s The Envoys and Bosé; commercials for the 2024 Goya Awards; brand identity and promotional assets for RTVE’s Dance If You Can and Telecinco’s Celebrity Big Brother Spain; and brand development work for LALIGA and Banijay Entertainment. It is also the leading creative on all of Banijay Entertainment’s cutting-edge corporate promos, illustrating the group’s diverse offering and propensity to drive internal, entrepreneurial-geared collaboration.

    Carlotta Rossi Spencer, Head of Branded Entertainment Business Development, Banijay Entertainment says: “We have a first-class reputation for delivering premium content for our brand partners, leveraging Banijay Entertainment’s incredible in-house production talent, to create engaging storytelling that audiences love. Now with the additional expertise of Launchmetrics and IMA, BBE can continue elevating its brand offering to bring a full-service package to producers and clients alike; from brand work to format ideas, production, marketing assets and measurement.“

    Agus Cantero, Creative Director, IMA adds: “Banijay Entertainment’s branded output is going from strength to strength, and I believe our expertise at crafting powerful creative assets will further enrich its offering to clients. Across a wide range of creative, engaging and story-driven solutions and services, we can enhance the impact of brand-funded entertainment for BBE’s partners.”

    BBE provides centralised support for Banijay’s teams creating branded content around the world. Recent successes include Big Brother – Knossi Edition, the format’s first venture into branded entertainment, for Twitch and Joyn, which was a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions and DLS Consulting; Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness, produced by Banijay UK’s Electric Robin for Prime Video; Maître Chocolatier for Lindt, produced by Banijay Italia’s Nonpanic, which aired on TV8 and is confirmed for a second season; and the multi-territory Hairstyle The Talent Show with Alfaparf, from Shine Iberia, which has produced five local versions covering Spain, Italy, the U.S., Mexico and Brazil. In addition to the in-house production houses, the department will also partner closely with Balich Wonder Studio and Banijay Live on its brand-led activations to extend deal potential.

  2. Banijay Iberia Launches Creative Agency IMA

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    Banijay today announces Banijay Iberia is expanding its range of services with the launch of new label, IMA. The creative agency will be led by Agus Cantero.

     

    IMA will work alongside Banijay Iberia’s productions, to enhance the visual identity of both its existing portfolio, and upcoming original IP. In addition, IMA will work with broadcasters and platforms, delivering boutique creative solutions and services to clients. With a global perspective, Banijay Iberia adds to its content production the possibility of creating and producing campaigns and On Air promotions.

     

    Pilar Blasco, CEO of Banijay Iberia, comments: “Thanks to the launch of IMA, Banijay Iberia offers an even more diversified service. To the creation and production of content, we now add the possibility of developing creative campaigns. This new initiative led by Agus Cantero, an expert with a long and proven professional career, allows us to further utilise our experience and talent.”

     

    Cantero began his career in television in 1999, with a role in the Canal+ Imagen team. In 2005, he was involved in the creation of channel Cuatro, where he became the director of On Air Image and Communication. From 2011 to 2013, as a freelance creative director, he worked for Discovery Channel, La Sexta, Canal+, Mediaset and Calle 13 (Universal). Since 2013, he has been Image Director of Zeppelin, creating and supervising the visual identity of content such as FAMA a bailar (Floor Filler), which is nominated for Best Cinematography at the Iris Awards and El Puente (The Bridge), which is included in MIPTV’s Fresh TV list, nominated for Best Reality Show in the International Format Awards and candidate for Best Cinematography at the Iris Awards, as well as its associated promotional campaigns.