Banijay today announces Banijay Iberia is expanding its range of services with the launch of new label, IMA. The creative agency will be led by Agus Cantero.

IMA will work alongside Banijay Iberia’s productions, to enhance the visual identity of both its existing portfolio, and upcoming original IP. In addition, IMA will work with broadcasters and platforms, delivering boutique creative solutions and services to clients. With a global perspective, Banijay Iberia adds to its content production the possibility of creating and producing campaigns and On Air promotions.

Pilar Blasco, CEO of Banijay Iberia, comments: “Thanks to the launch of IMA, Banijay Iberia offers an even more diversified service. To the creation and production of content, we now add the possibility of developing creative campaigns. This new initiative led by Agus Cantero, an expert with a long and proven professional career, allows us to further utilise our experience and talent.”

Cantero began his career in television in 1999, with a role in the Canal+ Imagen team. In 2005, he was involved in the creation of channel Cuatro, where he became the director of On Air Image and Communication. From 2011 to 2013, as a freelance creative director, he worked for Discovery Channel, La Sexta, Canal+, Mediaset and Calle 13 (Universal). Since 2013, he has been Image Director of Zeppelin, creating and supervising the visual identity of content such as FAMA a bailar (Floor Filler), which is nominated for Best Cinematography at the Iris Awards and El Puente (The Bridge), which is included in MIPTV’s Fresh TV list, nominated for Best Reality Show in the International Format Awards and candidate for Best Cinematography at the Iris Awards, as well as its associated promotional campaigns.