Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Young People Embark on SimpelZodiak’s The Life Trail

6 October, 2023

Media and entertainment powerhouse, Banijay, today announces SimpelZodiak, part of Banijay Benelux, will produce adventure reality The Life Trail for Videoland. This eight-part series was developed by SimpelZodiak and RTL Creative Unit, together with Nasrdin Dchar, Walid Benmbarek, and Erik Wegewijs.

Society is more complex than ever, and young people are among those struggling with their mental health, their self-esteem, and the question of how to approach challenges life throws their way. In The Life Trail, eight young people will embark on a life-changing adventure through Switzerland to improve their psychological wellbeing and overcome their greatest challenges. For some, that is depression and loneliness, whilst for others it could be  struggling with their gender identity. Well-known Dutch actors Nasrdin Dchar and Walid Benmbarek will also face the intense challenges and accompany the team as they head towards the finish line, guided by the inspiring Erik Wegewijs (SAS: Who Dares Wins), a former member of the Royal Netherlands Army’s elite special forces unit (KCT). At the end of the show each person that completes the trip will be able to open their bespoke prize, a gift designed to spark their dreams.

Justine Huffmeijer, Managing Director at SimpelZodiak says: “This new format is authentic, emotional, and a real journey of self-discovery. The Life Trail is a balance between celebrity-led and relatable moving content, and we hope to empower audiences and those taking part. It has been great to work with RTL Creative Unit, Nasrdin Dchar, Walid Benmbarek and Erik Wegewijs to bring this format to life.”

James Townley, Chief Content Officer, Development at Banijay adds: “Set amongst a breathtakingly cinematic background this new IP brings a fresh angle to adventure reality as it is intimate and addresses authentic mental health issues many young people face.  SimpelZodiak and RTL Creative Unit have beautifully captured this, and alongside motivational and engaging talent, have developed a format ripe for adaptations.”

SimpelZodiak is a specialist in reality, adventure, crime and factual entertainment, with the aim of telling stories with impact, which leave viewers inspired and entertained. Amongst its slate is Good Luck Guys, Hunted, Survivor, SAS: Who Dares Wins and Your Home Made Perfect.