Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Banijay’s The Fifty Heads to Germany with Prime Video

23 February, 2024

Media and entertainment powerhouse, Banijay, today announces EndemolShine Germany and Rainer Laux Productions will adapt hit reality competition format, The 50, for Prime Video. Originally created by Banijay Productions France, this marks the third iteration of the ratings success format.

The addictive and high-stakes series will see 50 German reality stars compete in a wide variety of challenges set by the Game Master. The twist this time is that the prize money is not for them, but for one of their fans, who will be drawn at the end of the game. In a competition like no other, viewers can expect thrilling challenges, fierce competition, and plenty of surprises along the way.

Rainer Laux, Managing Director at Rainer Laux Productions and Executive Director EndemolShine Germany says: “By placing the emphasis on the relationship between reality stars and their fans, The Fiftybrings a new dimension of engagement and entertainment, which keeps viewers at the edge of their seats. We’re confident this third adaptation will be a fantastic addition to Germany’s entertainment landscape and we are proud to once again partner with the team at Prime Video.”

Florence Fayard, CEO at Banijay Production France adds: “The Fifty offers a fresh and exciting take on the reality competition genre and it’s great to see the format making waves in Europe and beyond. At Banijay Productions France, we love to produce bold returning reality formats and we are very much looking forward to see where it goes next.”

In France, the second season made a strong return last year on W9, and the format launched in the US Hispanic market with a production by EndemolShine Boomdog for Telemundo. This delivered stellar ratings for the channel, with the series premiere becoming the number one programme in its slot, and a second series was announced during the finale.

EndemolShine Germany, part of Banijay Germany, produces some of the nation’s best-loved non-scripted shows, with titles such as Big Brother VIP, Kitchen Impossible, Limitless Win, The Masked Singer Germany as well as recent travelling series Save the Date in its portfolio.