Media and entertainment powerhouse, Banijay, today announces Endemol Shine Italy, part of Banijay Italy, has created with Rai RadioTelevisione Italiana SPA a brand-new comedy entertainment format, Fake Show – Diffidate delle imitazioni. The new original show will air in primetime this autumn.

Hosted by Italian actor, comedian and author, Max Giusti, this original new format puts AI in the spotlight and celebrates the highest form of flattery, imitations. In each episode, brilliant celebrities showcase their improv skills, impersonating characters, dialects, objects, sounds and even their fellow showbiz counterparts. Alongside the famous faces is a comedic version of AI generating unpredictable situations, rules, and games, so expect hilarious laugh-out-loud viral moments.

Leonardo Pasquinelli, CEO Endemol Shine Italy says: “Fake Show promises a comedic and fun evening highlighting the world of impersonation, improv and imitation. We’re excited to showcase AI in helping create eccentric sketches which the audience will love to watch again and again. Full credit to the team behind the format’s creation and delivery, including our very talented host, Max Giusti.”   

James Townley, Chief Content Officer, Development adds: “We are seeing continued demand for light-hearted formats that put a smile on viewers’ face, and Fake Show guarantees just this. With AI at its heart, this ground-breaking format is versatile, scalable, connects audiences and we’re excited to see what the future holds for it.”

EndemolShine Italy is behind the local production of high-profile entertainment formats including Big Brother for Canale 5 and Deal or No Deal for Rai1, as well as  LOL: Last One Laughing Italy and Celebrity Hunted for Amazon Prime Video.