Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, in partnership with game developer and publisher Qiiwi Games, today announces the global launch of match 3 mobile game Extreme Makeover: Home Edition.
The new game, based on Banijay’s global renovation series, is now available worldwide on iOS and Android devices. Extreme Makeover: Home Edition is an ad-free, online title, combining exciting match 3 puzzles, with the narrative of the format, allowing players to create dream houses for the families of the game. The original US host, Ty Pennington, features throughout, guiding players at each stage of the renovation game, letting them show off their skills in home design, tend to gardens and much much more!
Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay. The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand, and will appeal to fans of the show and gamers alike, with its modern match 3 puzzles and clever integration of the iconic format.”
Erik Dale Rundberg, CEO at Qiiwi Games, comments: “The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s Extreme Makeover: Home Editionformat, which involves captivating narratives and a large selection of renovation and decorating options for players to manage.
The television series Extreme Makeover: Home Edition showcases great stories, inspired volunteers and jaw-dropping home renovations for families who give back to their communities. The whole-home overhauls include interior, exterior and landscaping – all completed within a week. Created by Endemol Shine North America, part of Banijay, the format, which has been produced in 13 territories, is represented internationally by Banijay. A new version is being developed for ABC in the US by Endemol Shine North America and Hello Sunshine, with Clea Shearer and Joanna Teplin, co-founders of the global lifestyle brand, The Home Edit, hosting. Extreme Makeover: Home Edition is also active in Belgium and Romania.