Banijay Brands Partners with ZURU for MasterChef Mini Range

23 November, 2023

Banijay Brands, the commercial arm of media and entertainment powerhouse Banijay, today announces it has partnered with leading toy and consumer goods company, ZURU, to launch a new MasterChef Mini Brands collectables range.

ZURU is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5bn units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands says:MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.” 

 The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with MasterChef through live experiences such as cruises.