Banijay today announces Endemol Shine Boomdog, part of Banijay Americas, will produce Are You For Real? (Cuál es el Bueno?) alongside TelevisaUnivision. The new show is a format developed by Endemol Shine Boomdog, Endemol Shine Italy and TelevisaUnivision.
In this hilarious and unpredictable guessing game, three contestants take to the stage with a supposed talent, job, or characteristic. However, only one individual is telling the truth, but who is it? That is up to the three famous guests to figure out. Known as the ‘fake hunters’, the celebrities, through questions and intuition, must put their pride, intelligence, and audacity on the line as they decide who is telling the truth and who is a master of deception. Representing different sections of the studio audience, the celebrity is aiming to collect as many points as possible by correctly identifying the person telling the truth. A person sitting within the winning ‘fake hunter’s’ section will then be in with a chance of winning the huge sum of 50 thousand pesos.
Alejandro Rincón, CEO Endemol Shine Boomdog says: “We are excited to continue our successful partnership with Televisa with our latest joint production effort, Are You For Real? It’s truly the perfect show for the entire family to enjoy together this summer and find out who is real and who is not.”
James Townley, Global Head of Content Development adds: “Are You For Real? has all the ingredients for a hit game show – it is fun, entertaining and play along for the whole family. We’re thrilled to have been able to help bring this epic guessing game format to life, with support from the Banijay Creative Fund.”
Leonardo Pasquinelli, Managing Director, Endemol Shine Italy comments: “I am proud of my team for developing a unique and original offering. We hope to see the format travelling around the world and becoming a household name like Your Face Sounds Familiar and Deal or No Deal!”
Amongst those ready to sort the truths from the lies are actors Andrea Legarreta, Paul Stanley, Erika Buenfil, and Ricardo Margaleff, as well as comedian Mau Nieto, and model and presenter Tania Rincón.
Endemol Shine Boomdog creates high-quality content including hit non-scripted shows such as MasterChef Mexico, La Casa de Los Famosos, and Nailed it Mexico! As well as an exciting slate of scripted projects such as Todo Por Lucy and the upcoming adaptation of The Beautiful Life.
Endemol Shine Italy has a strong record of producing entertainment shows from Big Brother to MasterChef and Anything Goes. Its recent scripted title The Bride has also enjoyed great success and was the second most viewed series of the season.