Banijay Rights today announces a new adaptation for competition reality format LEGO MASTERS, with a landmark co-production agreement confirmed in Slovakia and the Czech Republic.
TV Markíza in Slovakia and TV Nova in the Czech Republic will co-produce and broadcast a first season of the format, which sees pairs compete against each other to wow judges with awesome inspiring designs and brick builds.
LEGO MASTERS is a firm hit globally, with this order following recent commissions from MBC in South Korea and Shenzhen TV in China.
TVNZ 2 in New Zealand and Atresmedia in Spain have also recently commissioned adaptations of the format, which has been ordered by a total of 18 international broadcasters across Europe, the US, Australia and Asia. Originally created by Tuesday’s Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.
Samia Moktar, VP CEE & Airlines, Banijay Rights, said: “LEGO MASTERS is an exceptional global success story and we’re very excited to see the format premiere on both TV Nova and Markíza. The broadcast and production expertise these channels carry make them the perfect partner for this show, and through the collaboration, we look forward to following in the success the programme holds internationally.”
Silvia Majeská, Program Director of TV Markíza and TV Nova, said: “LEGO MASTERS is a global television hit and our production team of experienced professionals will adapt the show to captivate viewers in Slovakia and the Czech Republic. In the spring of 2022, we expect our audience to be engaged and enthralled watching the show and we can’t wait to see what the enthusiastic Czech and Slovak builders create.”
Jill Wilfert, Head of Global Entertainment, The LEGO Group, added: “We are thrilled that families and fans in Slovakia and the Czech Republic will have an opportunity to enjoy LEGO MASTERS. We continue to be delighted working with Banijay Rights to bring the joyful creativity and endless possibilities of LEGO building to more and more countries around the world.”
Successful productions of LEGO MASTERS broadcasting so far this year include the US, which proved a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in Denmark in April, pulling in a 50.6% share for 15–34-year-olds across the season.