Banijay Group, the leading independent creator, producer and distributor of worldwide content, has today announced the appointment of Lucas Green as Head of Content.
Green, who was previously Head of Development at Fremantle UK label Thames, will join Banijay Group in January 2018 in the newly created role.
As Head of Content, Green will oversee the creation and development of all non-scripted formats for Banijay Group, working collaboratively with local MDs and group-wide creative talent to cultivate the flow and circulation of IP.
In addition to nurturing the development of new formats, Green will also be responsible for Banijay’s creative investment strategy; ensuring adequate funds are available for promising new developments and pilots with international appeal. He will also support existing formats with the potential to travel further within the groups expanding global footprint, building on the success of key group formats such as The Secret Life of 4 Year Olds, Survivor, Temptation Island, and The Crystal Maze.
Green was previously Head of Development at Thames, the Fremantle UK label responsible for The X Factor and Britain’s Got Talent, where he helped launch new prime time entertainment formats as well as revivals of Blankety Blank and The Price is Right. At Thames he was responsible for the creation, development and pitching of all new formats, focusing on entertainment, factual entertainment, quiz, game and reality. Before joining Thames, Lucas co-founded his own successful start-up, Superhero Television. Prior to that he was Head of Development at Princess Productions.
Peter Langenberg, COO Banijay Group, said: “I am delighted to welcome Lucas to Banijay. With his extensive format experience, I have no doubt he will be hugely instrumental in enhancing the flow of IP within the group.”
Marco Bassetti, CEO Banijay Group, said: “Lucas brings tremendous creative experience to the group and will be of great value to us all as we enter our next phase of growth and realise our global potential.”
Lucas Green said: “It’s a really exciting time to be joining Banijay with their ambitious plans to grow the business. It’s a young company but already has a fantastic slate of international formats and brilliant producers. For me, the opportunity to help cultivate a creative network on a huge scale is a dream job.”