Pilar Blasco serves as Chief Executive Officer at Banijay Iberia, spearheading the region’s leading collective of production labels and creative talent, spanning Madrid, Barcelona, Galicia, Vitoria and Lisbon.

Across Iberia, Blasco’s footprint will include eight labels, with responsibility for a growing slate of local and international hits across scripted and non-scripted programming for linear broadcasters and digital platforms.

Former CEO of Endemol Shine Iberia, Blasco previously led the group for five years. Building a multi-genre and multi-platform business, she is credited with driving the roll-out of Your Face Sounds Familiar, which first launched in 2011 and has since been sold to 40 territories, including the U.S., U.K. and China, and across Europe, Latin America and Asia.

Between 2011 and 2015, she was managing director of Endemol Spain, having also led the company’s Madrid-based arm, Zeppelin TV.