James Townley is Banijay’s Chief Content Officer, Development, responsible for driving the development and creation of original non-scripted IP, format acquisitions and documentaries across the 21-territory group and its production entities. Co-leading Creative Networks and the group’s central marketing activity, he supports and champions a strong pipeline of new formats with international appeal. He also manages group level investment in non-scripted via the company’s Creative Fund and internal creative incentivisation schemes. 

Most recently, Townley was Global Head of Creative Networks at Endemol Shine Group following his role as Endemol Shine UK’s Director of Operations. He has also held roles at Princess Productions and Sky.