Tag Archive: Simon Tofield

  1. The Fur-midable Simon’s Cat Marks its 15-Year Anniversary

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    Simon’s Cat (part of Banijay UK) today announces it is celebrating its 15th birthday, and in conjunction with Banijay Brands, the commercial arm of content powerhouse Banijay, will release a raft of special content and products.

    In March 2008, illustrator Simon Tofield uploaded his first ever video to YouTube…a self-taught animation project inspired by his beloved cat Hugh. That video Cat Man Do became a viral sensation, which 15 years later, has amassed an eyewatering 65 million views on that one film alone, and spawned a globally-loved brand that enjoys incredible success, from a catalogue of online content to gaming, publishing and consumer products.

    To celebrate its success, this month, the brand will release a compilation of the very best classic films, reimagined in colour; launch a new Simon’s Cat website, with games, comics, films and more; offer an exclusive signed print of bespoke artwork by Simon Tofield; host a special Q&A session with Simon answering questions from fans on the official social channels; trigger a custom 15th anniversary merch drop including free giveaways; and later this year, release an exclusive set of 15th anniversary pins.

    Simon Tofield, creator of Simon’s Cat says: “It brings me immense joy and privilege to be celebrating 15 years of Simon’s Cat. We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline!”

    Alice Bernardi, Director, International Brand Licensing, Banijay Brands says: “It is wonderful to mark this milestone with special products that the fans will love. The instantly recognisable, iconic animation, coupled with a huge social following makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”

    Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram and Twitter.

    Simon’s Cat has enjoyed international commercial success across multiple categories. It was recently announced that Tactile Games has taken the long-term gaming rights for the brand, following the popularity of mobile titles Simon’s Cat: Crunch Time, Simon’s Cat: Pop Time and Simon’s Cat: Story Time, which have amassed more than 20 million downloads worldwide.

  2. Simon’s Cat Expands Global Pawprint with Raft of New Licensing Deals

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    Banijay Brands today announces a raft of new licensing deals for digital content sensation, Simon’s Cat. In addition, Japanese agent ZenWorks has been appointed to represent the brand’s interests in the respective territory.


    The licensing programme for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories. Fashion UK is developing a range of ladies’, mens’ and kids’ apparel, accessories and essentials for the UK market – Wulydermy is launching a selection of craft kits for release later this year (available in the UK); global online retailer and manufacturer, Ecell, will launch Simon’s Cat phone covers in Q3; Heye has just sold out of the first print run of its 1,000-piece Simon’s Cat puzzle; Pinfinity will be releasing a range of augmented reality Simon’s Cat branded metal pins; and Australian medical wear specialist, Dr. Woof, has signed a deal which covers branded medical and clinical apparel.


    This all sits alongside the official Simon’s Cat webshop refresh, managed by key e-commerce partner, Star Editions, which also released a collectible limited edition branded coin to coincide with the new store look.


    Following the success of its previous Simon’s Cat releases, leading social commerce platform, Spring, is extending its partnership with the brand to deliver an extensive range of products this year for worldwide distribution, which will include a collaboration with Rubik’s Cube, bespoke apparel drops, and a limited edition ‘Kitten Care Kit’ collection of pet products.


    In Asia, Banijay Brands has appointed renowned agent ZenWorks Licensing to represent the Simon’s Cat in Japan. And following the success of its initial partnership, apparel specialists Quanshang in China has renewed its deal for a second year.


    Jane Smith, Group Director, Brand Licensing at Banijay says: “Simon’s Cat is such a lovable brand that resonates with fans all around the world. The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”


    Simon Tofield, creator of Simon’s Cat added: “I am always amazed that there are so many Simon’s Cat fans all over the world. Our audiences are incredibly passionate about Simon’s Cat and it is wonderful to be able to offer them such a brilliant array of products.”


    The Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 90 million digital sticker downloads, in excess of 20 million mobile gaming downloads and over 2 million books sold across 30 countries. Simon’s Cat has over 18 million fans and subscribers across social platforms, with the iconic films totalling more than 2 billion views. Recent successes include the brand-new match-3 mobile game, Simon’s Cat Story Time, from developer Tactile Games, which launched last month, exclusively on Apple Arcade, Apple’s award-winning game subscription service.