Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Miguel Martin

  1. Zeppelin Brings Banijay’s All Against 1 to Spain

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    Banijay today announces Zeppelin, part of Banijay Iberia, will adapt All Against 1 for RTVE. Originally created by Nordisk Film TV Denmark and Norwegian label, Nordisk Banijay, the unique show pits one brave contestant against the nation.

    In this game show, the questions faced are bold and outlandish, ranging from how many children will it take to pull a 16-tonne truck to what’s the top speed reached by a caravan falling from 50 metres? The answers are literally anyone’s guess, allowing everyone to play along via a dedicated, custom-made app, which collates the viewers’ collective response, live. Whoever, is closest out of the nation and the contestant, banks the money at stake. However, it all rests on the final question. Can the contestant outsmart everybody else, or will a lucky viewer claim the winnings for themselves?

    Miguel Martín, Managing Director of Zeppelin says: “All Against 1 is based on a simple yet addictive premise, can one person outsmart the nation? Many of us sit at home shouting the answers at the TV, and now it is time for the Spanish audience to get to take part.”

    Lucas Green, Global Head of Content Operations adds: “Interactivity is at the heart of this format, with a specially integrated app and questions which are anyone’s guess, meaning everyone in the country can play.All Against 1 has been a ratings hit across Europe, and we’re thrilled to see it head to Spain.”

    Spain marks the eighth adaption of the format, following hit versions in Denmark, Finland, and Germany, amongst others. The third series of the Norwegian version featured a guest appearance from the Norwegian Prime Minister and Mastiff TV Sweden’s second series recorded an all-time high on the global demo.

    Zeppelin boasts an impressive slate of entertainment programmes in Spain including Big Brother, and is the creator of hit reality adventure format, The Bridge, which has now been commissioned in ten territories, as well as being a pioneer in the development of anime projects with shows such as The Idhún Chronicles.

  2. Banijay Iberia Appoints Miguel Martín as Managing Director of Zeppelin

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    Banijay Iberia, part of Banijay, today announces the appointment of Miguel Martín as the new Managing Director of its label, Zeppelin.

    Zeppelin, which is hitting its 30-year milestone, is responsible for the introduction of reality in Spain and stands as a pioneer in the development of anime and youth fiction projects, with recent hits including Secret Story, Big Brother, The Bridge and SKAM España.

    Martín began his tenure at Banijay Iberia in 2019 within Banijay Birds, the territory’s creative hub for original streamer IP development, and has also served as executive producer on standout local titles including LOL: Last One Laughing for Amazon Prime Video.

    Martín has directed and produced shows across multiple genres, from documentaries (Hijos del corazón), reality shows (Anonimous, Planeta Finito), and scripted titles (Herederos). He also has extensive experience in the U.S., having served as executive producer on formats for NBC-Telemundo and FOX, and as a development/production consultant in entertainment and scripted for Powwow 360 and Cinemat USA.

    Pilar Blasco, CEO of Banijay Iberia comments: “We are very grateful to Amparo Castellano for her hard-work and professionalism, and we wish her all the best in her future endeavours. Since 2019, Banijay Iberia has been fortunate to have Miguel Martín among its ranks, a born leader who has shown unbounded creativity. His commitment to innovation has led to original projects told from unique perspectives. All this, together with his excellent ability to manage large productions with outstanding results, makes him the ideal person to lead Zeppelin.”

    Miguel Martín, Managing Director of Zeppelin adds: “I am honoured to be at the head of a team that, in its 30th year, has produced such a range of high-quality formats. Zeppelin has achieved what few audio-visual companies do. It constantly re-invents and innovates, making programmes which captivate the country, creating great original formats, and co-producing with key international players. I am proud to take on this challenge and continue Zeppelin’s creative growth and development.”

    Martín’s appointment follows previous Managing Director Amparo Castellano’s decision to depart after eight years with the company.