Tag Archive: Marie Schweitzer

  1. Carlotta Rossi Spencer Steps into Branded Content Post at Banijay

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    Content powerhouse Banijay, today announces its previous Head of Format Acquisitions, Carlotta Rossi Spencer, has taken up a new role as Head of Branded Content Business Development. The global-spanning, newly created role, tasks her with overseeing the delivery and fulfilment of new deals in this space, driving market penetration and revenue growth.

    Reporting to the group’s Chief Strategy Officer, Marie Schweitzer, the position will see Rossi Spencer work collaboratively with the company’s local talent to enable and support new partnerships and opportunities to drive maximum value worldwide.

    Marie Schweitzer comments: “While our labels around the world have worked in the branded content space for some time, there was a need to take a holistic view on this area of the business and explore innovative ways to drive further opportunity. Carlotta was always a determined acquirer and we’ve no doubt she’ll now be an impressive force in this field as we collectively build out our strategy.”

     Carlotta Rossi Spencer comments: “I’m so looking forward to embarking on this new challenge. Having spent a number of years in acquisitions, the time was right for a change, and I’m pleased to be supporting the group in ramping up its efforts in branded content. There is so much room for further growth and in investing the time in building new relationships, I’ve no doubt 2023 has a lot in store for Banijay, and its reputation in being the perfect go-to for global brands.”

    Previously Rossi Spencer served as Head of Format Acquisitions for Banijay and was responsible for acquiring Unscripted formats with cross-country appeal for the group’s 120+ production entities. Leading the process from industry analysis to negotiation and completion, she established strong relationships worldwide, aiding the business in its ambitions to be a top destination and go-to for content developers, distributors and brand managers alike. As part of the role, she also assisted the in-footprint production labels with the local roll-out of all formats acquired, as well as Temptation Island.

    Outside Banijay, she has also held several roles in research and development, having begun her career in journalism and communications. The new role is effective immediately.

  2. Banijay Retains Marie Schweitzer as Chief Strategy Officer

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    Banijay today reveals Marie Schweitzer is set to continue as Chief Strategy Officer. With the business since its inception in 2008, she played a fundamental role in the recent acquisition and remains in place to oversee Strategy, Research and Communications.


    Appointed to her current role in September 2016, Schweitzer joined the group during its launch as co-Head of Market Research. Since then, she has held a number of positions across the business. Taking on strategy and business development more recently, she has been working with the executive team on M&A and growth opportunities, including the recent merge with Endemol Shine Group, while leading the departmental heads within her wider remit.


    Prior to Banijay, Schweitzer was Head of Market Research at Endemol France following several years in production.


    Marco Bassetti, Chief Executive Officer, Banijay comments: “Marie has been with us since the start and is very much a key figure in the growth trajectory of the business. Aiding most recently on the complex acquisition and integration of Endemol, she has been at the forefront of our strategy and development, consistently balancing content expertise with entrepreneurial spirit. A valuable member of our exec team, she will now continue to work with us to effectively evolve and strengthen our global footprint for the future.”


    Marie Schweitzer comments: “I have spent the past 12 years at the heart of a company that has gone from one territory to 22 and a few employees to thousands worldwide. It’s a proud moment to see the hard work paying off as we morph into the biggest unscripted player on the planet and with a host of super-brands to now call our own, a fantastic raft of talent and an unrivalled pipeline of premium IP, the opportunities are endless.”


    In the newly scaled-up group, she continues to report to CEO, Marco Bassetti, and will be responsible for supporting in setting Banijay’s overarching strategy, while continuing to identify strategic expansion opportunities. Also overseeing a number of wider departments, her direct reports include Marie-Ange Philippe, Head of Market Research; Edouard Minc, Director of Corporate Business Affairs; and Kate Humphreys, Director of Group Communications.

  3. Banijay Hires Group Corporate Business Affairs & France Business Development Director

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    Banijay today announces the appointment of Edouard Minc as Group Corporate Business Affairs & France Business Development Director. Based in Paris, the newly devised role will see him take responsibility for all corporate business affairs matters related to the Group, as well as working with Banijay France on its business development strategy and activities.


    Edouard Minc joins the business from Lagardère Group, where he was Director of Prospective and Investments. First joining the business back in 2001 as Senior Researcher, he went on to hold a number of roles across the business’s portfolio of publications and was most recently responsible for supporting all divisions of the Group with innovation and transformation projects.


    Working between Banijay Group and Banijay France, Minc will report to both EVP Strategy, Marie Schweitzer, and Banijay France CEO, François de Brugada.


    Marie Schweitzer comments: “Edouard brings a wealth of knowledge and experience to Banijay Group and we all agree he will be a fantastic addition to the team. As we continue to grow the business and evolve our strategy, there is no doubt his expertise will prove invaluable.”


    François de Brugada adds: “We are looking for new ways to capitalize on our talents and assets. With Edouard, I am confident that we can build a stronger path for the business in years to come, boosting our 360 activities and developing our corporate business.”


    Edouard Minc adds: “It is a great pride to join Banijay, a French champion who has become one of the world leaders in content production. I will do everything to put my media experience, my respect for brands and my appetite for content to support the growth of its activities”.