Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Comments Off on Banijay Kids & Family Expands its Commercial Division
Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the appointment of Roubina Tchoboian as Head of Global Licensing.
Reporting into Banijay Kids & Family’s Chief Commercial Officer, Delphine Dumont, Tchoboian will be responsible for growing the international licensing portfolio for the division’s brands, which includes animated spy-fi franchise Totally Spies!, upcoming CGI series Shasha & Milo, and iconic preschool brand Topo Gigio.
Tchoboian joins the company from Cloudco Entertainment (formerly American Greetings) where she was Vice President of International Licensing, responsible for driving international partnerships for brands such as Care Bears and Holly Hobbie. Prior to that she held roles working across the sales teams at Zodiak Rights and BSkyB.
Delphine Dumont, Chief Commercial Officer, Banijay Kids & Family says: “With a strong track-record in delivering creative and successful global licensing programmes for one of the biggest properties in the world, Roubina is a fantastic addition to the company. As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”
Roubina Tchoboian added: “Banijay Kids & Family is home to a raft of premium, world class children’s content, from established hits like Totally Spies! to exciting new IP coming through. With high demand from young audiences to engage with their favourite shows beyond the screen, there is huge potential for our portfolio, as we look to grow and strengthen our ranges of licensed products and experiences.”
With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been lovingly reimagined by Banijay’s Movimenti Production.
Comments Off on Endemol Shine North America’s Senior Vice President Tamaya Petteway to Lead Studio’s Licensing Team Again
Endemol Shine North America’s Senior Vice President Tamaya Petteway has added oversight of the studio’s licensing team for a second time and industry veteran Chris Lucero has joined the Banijay-owned studio as Director of Licensing Partnerships.
Petteway, who has been with Endemol Shine North America since 2015 and most recently served as Senior Vice President of Brand and Digital Partnerships, has taken on oversight of the studio’s licensing department for a second time. Petteway, who formerly led the company’s licensing initiatives from April 2016-August 2019, will now lead the newly named Brand Partnerships, Licensing and Digital team for the studio.
Lucero joins Endemol Shine North America after serving in top roles with NBCUniversal, Sony Pictures Television, Games Workshop and most recently at Rover Brand Management. In his new role, Lucero will oversee day-to-day licensing partnerships for the studio, which is behind such hits as MasterChef, Wipeout, Extreme Makeover: Home Edition, Deal Or No Deal and many others.
“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” says Petteway. “And I’m delighted to have Chris join our ranks, as he brings with him a wealth of TV licensing knowledge, experience, passion, and excitement. He will clearly be a valuable member of our multi-talented group, helping us further expand our U.S. and global licensing efforts that are centered around our dynamic slate of scripted and unscripted TV properties.”
Petteway is now responsible for creating and expanding both licensing and brand partnership efforts for Endemol Shine North America’s roster of hit programs. During her eight years with the studio, she has created numerous brand partnerships across the studio’s top series, including integrating major consumer brands into MasterChef and MasterChef Junior (FOX), Extreme Makeover: Home Edition (HGTV), MasterChef Latinos (Estrella), LEGO Masters (FOX), Wipeout (TBS), The Courtship (Peacock/NBCUniversal) and Foodtastic (Disney+).
Brand partners have included Samsung, General Mills, Blue Apron, T-Mobile, Kellogg’s, State Farm, Lexus, Mazola, Blue Diamond, Whirlpool, Burlington, Wayfair, Best Buy, Amazon, Microsoft and many more.
On the licensing side, Petteway has developed numerous successful partnerships during her tenure, helping make MasterChef and MasterChef Junior two of the most successful brands in the industry—launching such initiatives as the MasterChef Junior Live Tour with TCG Entertainment, MasterChef Wines, Camp MasterChef with Campus Cerdanya, Cooking with MasterChef interactive online cooking classes with Bluprint.com, MasterChef Cruises (with Holland America), MasterChef Junior cooking sets with Wicked Cool Toys, MasterChef Table with Grubhub and numerous best-selling MasterChef and MasterChef Junior cookbooks.
Petteway also led the launch of series-inspired products developed for the Emmy Award-winning scripted series Black Mirror (Netflix), including the first-ever social board game ‘Nosedive,’ an exclusive apparel line for Target, and ‘binge-themed’ subscription boxes with Loot Crate.
Prior to joining Endemol Shine North America, Petteway was Vice President, Partnership Marketing and Development at Universal Music Group. Before joining Universal Music Group, Petteway spent eight years at CORE Media’s 19 Entertainment, including as Vice President, Brand Partnerships.
Lucero joins Endemol Shine North America from Rover Brand Management, where he led the boutique licensing and merchandising consultancy firm as its principal, working with both established and emerging brands. Prior to Rover, Lucero led licensing and brand management in North America for UK-based Games Workshop, the world’s largest tabletop war gaming company.
Previously, Lucero was Vice President, Global Licensing, Sony Pictures Television, where he represented the studio’s current and catalog television-based intellectual properties. While at Sony, Lucero spearheaded both the domestic and international growth of the studio’s Franchise Licensing business, representing over 50 current and classic television series, including Outlander, Preacher, Shark Tank, Better Call Saul, Breaking Bad and more.
Before that, Lucero was at NBCUniversal, where he was Director of Global Licensing for the NBCUniversal Television Consumer Products Group. He led both the worldwide growth of NBC Universal’s TV Consumer Products Group business for the NBCU entities: Syfy, USA, The Weather Channel, CNBC, NBC News, and NBC’s vast catalog of television titles.
Lucero holds a Bachelor of Arts degree in political science from California State University, Long Beach, a Master of Fine Arts from the University of California, Los Angeles in Film and Television and a Juris Doctorate from Pepperdine University School of Law.
Banijay Brands today announces further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.
Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.
In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online. ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens. Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.
Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”
Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.
With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.
The MasterChef format and finished programmes are represented internationally by Banijay Rights.
Comments Off on Banijay Brands Announces MasterChef Condiments Range
Banijay Brands today announces a partnership with premium brand and food manufacturer, Baxters, to develop a range of branded products for the world’s most successful cookery format, MasterChef.
The deal which covers the UK & Eire, the Nordics, Benelux, Germany, Czech Republic and Middle East, will offer a broad selection of high-quality MasterChef food products, available at retail later this year. The range includes marinades, dressings and modern table sauces.
Partnering with previous MasterChef UK champions, Ping Coombes, Thomas Frake and Saliha Mahmood Ahmed, the MasterChef condiments range will feature these champions on the packaging. They will vouch for their ‘Champions Choice’ of products, and create bespoke recipes and tips on how to best use these.
Grown over 150 years and four generations, Baxters is an iconic brand that sits on shelves around the world. The collaboration with Banijay Brands has produced an exciting array of products that stay true to the ethos of MasterChef, giving home cooks the ingredients to transform their dishes from ordinary to extraordinary.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands, comments: “With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand. We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”
Matthew Bowler-Jones, European Sales Director at Baxters Food Group, adds: “We are delighted to be partnering with Banijay Brands to launch this innovative new range of condiments. Combining both companies’ passion and strength in food and flavour is sure to be a recipe for success.”
Created by Franc Roddam, MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally.MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.
The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.
The MasterChef format and finished programmes are represented internationally by Banijay Rights.
Comments Off on Simon’s Cat Expands Global Pawprint with Raft of New Licensing Deals
Banijay Brands today announces a raft of new licensing deals for digital content sensation, Simon’s Cat. In addition, Japanese agent ZenWorks has been appointed to represent the brand’s interests in the respective territory.
The licensing programme for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories. Fashion UK is developing a range of ladies’, mens’ and kids’ apparel, accessories and essentials for the UK market – Wulydermy is launching a selection of craft kits for release later this year (available in the UK); global online retailer and manufacturer, Ecell, will launch Simon’s Cat phone covers in Q3; Heye has just sold out of the first print run of its 1,000-piece Simon’s Cat puzzle; Pinfinity will be releasing a range of augmented reality Simon’s Cat branded metal pins; and Australian medical wear specialist, Dr. Woof, has signed a deal which covers branded medical and clinical apparel.
This all sits alongside the official Simon’s Cat webshop refresh, managed by key e-commerce partner, Star Editions, which also released a collectible limited edition branded coin to coincide with the new store look.
Following the success of its previous Simon’s Cat releases, leading social commerce platform, Spring, is extending its partnership with the brand to deliver an extensive range of products this year for worldwide distribution, which will include a collaboration with Rubik’s Cube, bespoke apparel drops, and a limited edition ‘Kitten Care Kit’ collection of pet products.
In Asia, Banijay Brands has appointed renowned agent ZenWorks Licensing to represent the Simon’s Cat in Japan. And following the success of its initial partnership, apparel specialists Quanshang in China has renewed its deal for a second year.
Jane Smith, Group Director, Brand Licensing at Banijay says: “Simon’s Cat is such a lovable brand that resonates with fans all around the world. The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”
Simon Tofield, creator of Simon’s Cat added: “I am always amazed that there are so many Simon’s Cat fans all over the world. Our audiences are incredibly passionate about Simon’s Cat and it is wonderful to be able to offer them such a brilliant array of products.”
The Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 90 million digital sticker downloads, in excess of 20 million mobile gaming downloads and over 2 million books sold across 30 countries. Simon’s Cat has over 18 million fans and subscribers across social platforms, with the iconic films totalling more than 2 billion views. Recent successes include the brand-new match-3 mobile game, Simon’s Cat Story Time, from developer Tactile Games, which launched last month, exclusively on Apple Arcade, Apple’s award-winning game subscription service.
Comments Off on Banijay Brands Announces ‘MasterChef Green’ Cookbook Ahead of Festival of Licensing 2020
Banijay Brands is today announcing MasterChef Green, a vegetarian cookbook consisting of 80 greener recipes, published by Bloomsbury Absolute, and authored by Adam O’Sheperd. The book will launch globally in Spring 2021.
MasterChef Green will include a foreword from MasterChef creator, Franc Roddam, and offers a comprehensive selection of vegetarian recipes, including a large number which are suitable for vegans, and encourages a vegetable-led diet.
In line with MasterChef’s brand values, the MasterChef Green cookbook will show the home cooks to cook more sustainably, waste less, go greener and have a lighter footprint on our environment.
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “We are thrilled to work with Bloomsbury once again on MasterChef, adding a brand-new book to our range. As a world leader, MasterChef embraces the green theme and as more and more people turn to increasingly responsible diets and cooking, MasterChef offers its twist on this culinary journey. We know how much more people have been cooking and sharing food at home, and hope this collection of recipes will offer something different to our MasterChef audience.”
With contributions from 10 MasterChef champions, fans of the biggest cookery show in the world will be able to explore recipes such as: summer rolls with smoked tofu and satay sauce; smashed broad bean and peas on sourdough with goat’s cheese, dukkah and mint; puy lentil salad with charred tenderstem broccoli and miso dressing; Sri Lankan potato and lentil curry with mint sambal; orecchiette with broccoli, lemon and chilli, plus many more.
This announcement marks the fourth cookbook with Bloomsbury, having previously published MasterChef: Street Food of the World, MasterChef: The Masters at Home and MasterChef: The Finalists.
MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.
Produced by Shine TV, the latest series of MasterChef UK performed exceedingly well, attracting over 5 million viewers with its best audience figures since 2017. The series was also BBC One’s highest-rated non-scripted show of the year for 16-34 year olds.
The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.
MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.
Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.
The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less?, Simon’s Cat, Mr Bean, Don’t!, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.
Comments Off on Banijay Brands Partners with Australian Licensing Agency, WP Brands, for Peaky Blinders and Simon’s Cat
Banijay Brands has appointed brand management agency, WP Brands, to represent Peaky Blinders and Simon’s Cat in Australia and New Zealand, as part of the continued expansion of its brand footprint.
Global hit Peaky Blinders is a multi-award-winning BBC One series, created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), and produced by official brand owner, Caryn Mandabach Productions and Tiger Aspect Productions. Season five launched on BBC One last year and delivered the show’s highest ratings yet. The series has aired across more than 183 countries, as well as internationally on Netflix, including the USA.
Simon’s Cat is a worldwide phenomenon, seen in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.
Created by award-winning illustrator, animator and director, Simon Tofied, Simon’s Cat features the hilarious antics of a mischievous white cat and his long-suffering owner Simon. First seen on YouTube in 2008, the Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel.
There have been more than 80 million digital sticker downloads and in excess of 18 million mobile gaming downloads with further titles in development.
Jane Smith, Group Director, Brand Licensing at Banijay Brands said: “WP Brands has a stellar reputation and we are thrilled to now partner with the business on these hugely popular brands. We have a shared passion and belief in the appeal for customers in Australia and New Zealand.”
Lim Mi-Kyoung, Managing Director of WP Brands comments: “WP Brands is excited to be working alongside a phenomenal media partner like Banijay Brands and we are looking forward to further building on the consumer products offering in our market. We can’t wait to bring fans more opportunities to engage with these two exciting and wildly popular brands.’’
Comments Off on MasterChef Finalist Launches Textiles Range for Amazon
Banijay has commissioned MasterChef UK finalist, Claire Fyfe, to produce a range of products with creative and bold prints to be sold on the MasterChef store on Amazon from today.
The ‘MasterChef by Claire Fyfe’ range is inspired by her MasterChef journey and represents her favourite ingredients during her time on the show; including rhubarb, pineapple and mackerel. Each of the creative and bold block prints have been hand crafted by Fyfe from potatoes and rhubarb stalks.
The range includes aprons, tea towels, coasters and placemats, lunchboxes, premium water bottles, mugs and ceramic trivets.
Claire Fyfe comments; “I’m absolutely thrilled to be collaborating with the MasterChef brand by personally creating a range of textiles and homeware products. The designs represent my most-loved ingredients from the show and evoke wonderful memories of my MasterChef journey. I’m passionate about developing fun prints for the kitchen, and that’s exactly what I wanted to showcase in these products. I hope consumers love these products just as much as I do.”
Fyfe, who came fourth in the sixteenth series of Shine TV’s’ MasterChef on BBC One earlier this year, studied textiles at university, is an abstract artist and trained as an interior designer. MasterChef delivered a final consolidated series average of 5.06 million viewers with a market share of 21.1%. This was its best audience since 2017 (5.21m) and +14% higher than the audience for Series 15.
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “Claire’s creative passion extends beyond food and into textiles and designs. We talked about how we could work together, and this seemed the perfect fit, combining her love of food and design, creating original and unique MasterChefproducts. We are thrilled to have partnered with Claire to help bring the MasterChef brand into even more homes in different and unique ways”
MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.
The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.
MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.
Banijay Brands will launch at next month’s Festival of Licensing, with senior executives available for meetings at the virtual conference.
Comments Off on Ready Steady Cook Refreshed for New Licensing Opportunities
Banijay has today announced the launch of a new consumer products programme for the iconic cooking brand, Ready Steady Cook.
The brand is back with a modern style guide and suite of creative assets, which offer an exciting opportunity to develop products across a range of categories including food storage, kitchen appliances, cookware, textiles, foodstuffs and digital products for the much-loved, heritage brand.
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “Worldwide consumers and audiences love Ready Steady Cook and we’ve seen a real rise in fans from younger demographics. This classic heritage brand is both nostalgic and fresh in bringing together people, generating culinary ideas, and providing great entertainment, creating an exciting opportunity for new licensees and partners. The quality and popularity of the Ready Steady Cook brand means the products are sure to fly off the shelves.”
The current climate has seen cooking at home at an all-time high, as well as being an activity which brings loved ones together. Consumers’ relationships and experiences with food in the home have never been more important, which makes ‘now’ the perfect time for Ready Steady Cook to be a brand partner for licensees in the culinary space.
The Ready Steady Cook brand values mirror that of kitchens around the world, with a particular focus on value for money, sustainability, managing food waste and provenance; all of which will resonate with economically-conscious and environmentally-aware consumers looking for exciting culinary products to add to their homes.
The brand is internationally-renowned and recognised, with the show being adapted in over 20 territories. Consumer brand awareness has also been amplified this year in the United Kingdom following the successful TV relaunch on BBC One from Remarkable TV.
Popular presenter Rylan Clark-Neal was at the helm as he introduced the TV classic and gave new meaning to the phrases, “green peppers” and “red tomatoes”. The iconic show had all the secret ingredients as it performed well for younger viewers and was above the broadcaster’s slot average by +10% for Adults 16-34. The show has once again taught a new generation about contemporary food themes; from how to cook on a budget, to eating healthily, and feeding a whole family, whilst reflecting the changes in food and British cooking over the past decade.
Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.
The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less?, Simon’s Cat, Mr Bean, Don’t!, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.
Comments Off on Banijay and Caryn Mandabach Productions Reveal First Official Peaky Blinders Quiz Book to Launch Next Month
Banijay, together with official Peaky Blinders brand owner and production company Caryn Mandabach Productions, today announce the first Official Peaky Blinders Quiz Book from Hodder & Stoughton publishers.
Inside the Official Peaky Blinders Quiz Book fans of the show will find over 1,000 questions from across the five series, varying in difficulty level from the criminally easy to the murderously hard, all designed to put the knowledge of even the most passionate of Peaky Blinders fans, to the test. Suitable for all ages, the quiz book will provide hours of fun for all the family.
The Official Peaky Blinders Quiz Book is released following the success of the first official Peaky Blinders book By Order of the Peaky Blinders: The Official Companion to the Hit TV Series which launched last year, and invited fans to step inside the set and discover the real-life inspiration for the show. Published by Michael O’Mara Books, the book is an ultimate call-out to fans; exploring the key themes, characters and plotlines.
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “The new Official Peaky Blinders Quiz Book is incredibly exciting, and demonstrates yet another way of how Banijay Brands are able to work with licensees to come up with innovative ways to extend the brand into multiple product lines that consumers will love. At a time when quizzing has never been so popular, we really hope fans of the show enjoy delving deep, and testing their knowledge, as they will no doubt find out interesting facts they never knew.”
Susan Waddell, Commercial Director, Caryn Mandabach Productions, comments; “We have had so much fun working with Matt Whyman and the talented team at Hodder on the creation of the first official Peaky Blinders Quiz Book. It’s a brilliant way to relive the Show and we are sure our fans will love the chance to put their Peaky knowledge to the test”.
Peaky Blinders officially licensed product is proving a hit with consumers and retailers, as the successful licensing programme now spans over 40 licensees across multiple territories. This includes product ranges across apparel, gifting, stationary, men’s grooming, games and puzzles, video games and experiential. The brand continues to appeal to the TV series’ dedicated fan base in a growing number of international markets.
Created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), the multi-award-winning BBC One series is produced by Peaky Blinders owner, independent production company Caryn Mandabach Productions and by Banijay’s Tiger Aspect Productions.
Banijay represent a range of global ancillary rights for Peaky Blinders which is distributed by Banijay Rights across more than 183 countries and airs widely on Netflix internationally including the USA.
The season five launch on BBC One in autumn 2019 delivered its highest ratings yet.
Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.
Comments Off on Banijay Strengthens Commercial with Launch of Banijay Brands
Banijay today announces the launch of Banijay Brands, a division dedicated to all areas of commercial activity.
Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music. The operation will represent an extensive and diverse portfolio covering entertainment, scripted, animation, game shows and kids, which offer a wide range of commercial opportunities.
Following the recent acquisition, Jane Smith, Group Director, Brand Licensing will lead the licensing area, overseeing key brands from the world’s largest international content catalogue, comprising of 88,000+ hours of original programming. She will also work with the network of teams in local markets to further expand the business.
Smith joined Endemol Shine in 2018, where she has substantially driven the growth of properties such as MasterChef, Peaky Blinders and Simon’s Cat within licensing and merchandising.
Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.
Owain Walbyoff, Chief Commercial Officer at Banijay Brands comments;“Without a doubt we are a market leader in this space, and I look forward to seeing how we bolster the IP even further. Jane is a highly-experienced, strategic executive with vast industry knowledge, and with some of the world’s biggest brands in our portfolio, the possibilities are endless.”
Jane Smith, Group Director, Brand Licensing of Banijay Brands comments;“Banijay Brands represents an incredibly compelling catalogue of globally-renowned, cross-genre brands, which we will be bringing to the Festival of Licensing. By partnering with the very best licensees in the business, we aim to create innovative and impressive products that our audiences and fans will love.”
The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.