Noovo, Banijay Rights Strike Deal to Launch Survivor in French-Speaking CanadaComments Off on Noovo, Banijay Rights Strike Deal to Launch Survivor in French-Speaking Canada
Noovo today announces it has acquired the rights to adapt the world-famous Banijay reality competition Survivor for French Canada.
Produced in 48 territories since its launch in 1997, the show is one of the biggest television phenomena of the past 25 years. This year is the format’s most successful to-date with 24 productions confirmed.
The Noovo deal was negotiated by Jane Rimer, SVP of Canada, at Banijay Rights. ”Survivor has been a global success story for the last three decades and we are proud to be working with Bell Media to bring this tour-de-force format to French Canadian viewers for the first time,” said Rimer.
“Noovo remains committed to providing audiences with high-quality content, large-scale deployment where Quebecers can identify themselves and take part at the event” said Suzane Landry, Vice-President, Content Development, Programming and News, Bell Media. “With the acquisition of Survivor, we’re once again reaffirming our commitment and enhancing our already rich entertainment line-up.”
Survivor features participants trying to survive in remote nature settings. They must get their own food, start a fire for comfort and build safe shelters. All while competing in endurance, skill and mental challenges or solve riddles. Every week one survivor will be voted off until a winner is crowned by exiled contestants.
Bell Media is working with ToRoS productions on a local version of this successful TV show in order to create a programme that resonates with Quebec viewers. Banijay distributed the format globally.
Noovo has had a streak of successful reality TV shows over the years placing it far above its competitors. From “Occupation Double,” to “Big Brother Célébrités” and “L’amour est dans le pré,” the channel has skillfully exploited its niche. “Big Brother Célébrités,” which aired last winter, was the #1 reality TV series in its market in Q2. “Occupation Double dans l’Ouest” generated an all-time high of over 20 million views on Noovo.ca and was a huge on-air success with a 29% market share among adults 25-54 years olds every week.
More details will be shared soon.