Banijay Acquires Mystery Duets Across Multiple Territories From Can’t Stop MediaComments Off on Banijay Acquires Mystery Duets Across Multiple Territories From Can’t Stop Media
Following the successful TF1 prime-time launch of shiny-floor entertainment show, “Mystery Duets” (aka “Duos Mysteres”), on Friday 26th February, the channel has greenlit the commission of more episodes scheduled to broadcast later this year. Production will commence as early as May. The show was considered an instant hit, leading the night across all demos and was labeled by the broadcaster as its best launch since “Masked Singer”, in September 2019.
Following a first batch of exclusive deals with ITV Studios, MTV3, Vincent TV and Blu Yazmine in 12 territories, CAN’T STOP media is today announcing it has agreed a multi-territory development deal with Banijay spanning Brazil, India, Mexico, New Zealand Poland, Portugal, Russia and Spain.
Created and produced by DMLSTV, the company behind hit format “The Secret Song” (also distributed by CAN’T STOP media), the show sees the nation’s most famous singers and celebrities sing a duet without knowing with whom they will share the stage! They each repeat the song without suspecting the other celebrity who they are alongside in their performance. It is only in the middle of the song that they discover each other’s identity, as the screen between them rises. Viewers at home play along as one of the two performers’ identity is kept secret.
Matthieu Porte, CAN’T STOP media’s cofounder, says: “Mystery Duets was highly talked about in the industry, well-ahead of its launch. The premiere lived up to its promise in terms of production value, emotion and ratings! We are really happy French viewers will get new opportunities to play along and enjoy such fantastic duets and can’t wait to see which country will be next out of the 20 where the show is being developed”.
Fabrice Bailly, Director of Programs at TF1, says: “Non-scripted programming is a major genre within TF1’ scheduling. We are very proud to add Mystery Duets, an original format, to our successful primetime line-up, alongside hit formats such as Masked Singer, The Voice, Survivor or The Secret Song.”
Carlotta Rossi-Spencer, Head of Formats Acquisition at Banijay, says: “With Covid affecting everyone around the world, viewers continue to seek out entertaining, escapist and above all, fun shows. “Mystery Duets” ticks all these boxes and is one for the whole family to engage with together – another key trend we’re seeing in audiences. In partnership with our talented teams globally, I’ve no doubt we can ramp this format up further across international screens.”