Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Tag Archive: Banijay Brands

  1. Banijay Brands Partners with Australian Licensing Agency, WP Brands, for Peaky Blinders and Simon’s Cat

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    Banijay Brands has appointed brand management agency, WP Brands, to represent Peaky Blinders and Simon’s Cat in Australia and New Zealand, as part of the continued expansion of its brand footprint.

     

    Global hit Peaky Blinders is a multi-award-winning BBC One series, created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), and produced by official brand owner, Caryn Mandabach Productions and Tiger Aspect Productions.  Season five launched on BBC One last year and delivered the show’s highest ratings yet. The series has aired across more than 183 countries, as well as internationally on Netflix, including the USA.

     

    Simon’s Cat is a worldwide phenomenon, seen in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.

     

     Created by award-winning illustrator, animator and director, Simon Tofied, Simon’s Cat features the hilarious antics of a mischievous white cat and his long-suffering owner Simon. First seen on YouTube in 2008, the Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel.

     

    There have been more than 80 million digital sticker downloads and in excess of 18 million mobile gaming downloads with further titles in development.

     

    Jane Smith, Group Director, Brand Licensing at Banijay Brands said: “WP Brands has a stellar reputation and we are thrilled to now partner with the business on these hugely popular brands. We have a shared passion and belief in the appeal for customers in Australia and New Zealand.”

     

    Lim Mi-Kyoung, Managing Director of WP Brands comments: “WP Brands is excited to be working alongside a phenomenal media partner like Banijay Brands and we are looking forward to further building on the consumer products offering in our market. We can’t wait to bring fans more opportunities to engage with these two exciting and wildly popular brands.’’

  2. MasterChef Finalist Launches Textiles Range for Amazon

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    Banijay has commissioned MasterChef UK finalist, Claire Fyfe, to produce a range of products with creative and bold prints to be sold on the MasterChef store on Amazon from today.

    The ‘MasterChef by Claire Fyfe’ range is inspired by her MasterChef journey and represents her favourite ingredients during her time on the show; including rhubarb, pineapple and mackerel. Each of the creative and bold block prints have been hand crafted by Fyfe from potatoes and rhubarb stalks.

    The range includes aprons, tea towels, coasters and placemats, lunchboxes, premium water bottles, mugs and ceramic trivets.

    Claire Fyfe comments; “I’m absolutely thrilled to be collaborating with the MasterChef brand by personally creating a range of textiles and homeware products. The designs represent my most-loved ingredients from the show and evoke wonderful memories of my MasterChef journey. I’m passionate about developing fun prints for the kitchen, and that’s exactly what I wanted to showcase in these products. I hope consumers love these products just as much as I do.”

    Fyfe, who came fourth in the sixteenth series of Shine TV’s’ MasterChef on BBC One earlier this year, studied textiles at university, is an abstract artist and trained as an interior designer. MasterChef delivered a final consolidated series average of 5.06 million viewers with a market share of 21.1%. This was its best audience since 2017 (5.21m) and +14% higher than the audience for Series 15.

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “Claire’s creative passion extends beyond food and into textiles and designs.  We talked about how we could work together, and this seemed the perfect fit, combining her love of food and design, creating original and unique MasterChefproducts.  We are thrilled to have partnered with Claire to help bring the MasterChef brand into even more homes in different and unique ways”

    Click here to view the products on Amazon.

    MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally.  MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

    The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.

     MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.

    Banijay Brands will launch at next month’s Festival of Licensing, with senior executives available for meetings at the virtual conference.

  3. Ready Steady Cook Refreshed for New Licensing Opportunities

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    Banijay has today announced the launch of a new consumer products programme for the iconic cooking brand, Ready Steady Cook.

     

    The brand is back with a modern style guide and suite of creative assets, which offer an exciting opportunity to develop products across a range of categories including food storage, kitchen appliances, cookware, textiles, foodstuffs and digital products for the much-loved, heritage brand.

     

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “Worldwide consumers and audiences love Ready Steady Cook and we’ve seen a real rise in fans from younger demographics. This classic heritage brand is both nostalgic and fresh in bringing together people, generating culinary ideas, and providing great entertainment, creating an exciting opportunity for new licensees and partners. The quality and popularity of the Ready Steady Cook brand means the products are sure to fly off the shelves.”

     

    The current climate has seen cooking at home at an all-time high, as well as being an activity which brings loved ones together. Consumers’ relationships and experiences with food in the home have never been more important, which makes ‘now’ the perfect time for Ready Steady Cook to be a brand partner for licensees in the culinary space.

     

    The Ready Steady Cook brand values mirror that of kitchens around the world, with a particular focus on value for money, sustainability, managing food waste and provenance; all of which will resonate with economically-conscious and environmentally-aware consumers looking for exciting culinary products to add to their homes.

     

    The brand is internationally-renowned and recognised, with the show being adapted in over 20 territories. Consumer brand awareness has also been amplified this year in the United Kingdom following the successful TV relaunch on BBC One from Remarkable TV.

     

    Popular presenter Rylan Clark-Neal was at the helm as he introduced the TV classic and gave new meaning to the phrases, “green peppers” and “red tomatoes”. The iconic show had all the secret ingredients as it performed well for younger viewers and was above the broadcaster’s slot average by +10% for Adults 16-34. The show has once again taught a new generation about contemporary food themes; from how to cook on a budget, to eating healthily, and feeding a whole family, whilst reflecting the changes in food and British cooking over the past decade.

     

    Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.

     

    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less?, Simon’s Cat, Mr Bean, Don’t!, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

  4. Banijay and Caryn Mandabach Productions Reveal First Official Peaky Blinders Quiz Book to Launch Next Month

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    Banijay, together with official Peaky Blinders brand owner and production company Caryn Mandabach Productions, today announce the first Official Peaky Blinders Quiz Book from Hodder & Stoughton publishers.

    Inside the Official Peaky Blinders Quiz Book fans of the show will find over 1,000 questions from across the five series, varying in difficulty level from the criminally easy to the murderously hard, all designed to put the knowledge of even the most passionate of Peaky Blinders fans, to the test. Suitable for all ages, the quiz book will provide hours of fun for all the family.

    The Official Peaky Blinders Quiz Book is released following the success of the first official Peaky Blinders book By Order of the Peaky Blinders: The Official Companion to the Hit TV Series which launched last year, and invited fans to step inside the set and discover the real-life inspiration for the show. Published by Michael O’Mara Books, the book is an ultimate call-out to fans; exploring the key themes, characters and plotlines.

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “The new Official Peaky Blinders Quiz Book is incredibly exciting, and demonstrates yet another way of how Banijay Brands are able to work with licensees to come up with innovative ways to extend the brand into multiple product lines that consumers will love. At a time when quizzing has never been so popular, we really hope fans of the show enjoy delving deep, and testing their knowledge, as they will no doubt find out interesting facts they never knew.”

    Susan Waddell, Commercial Director, Caryn Mandabach Productions, comments; “We have had so much fun working with Matt Whyman and the  talented team at Hodder on the creation of the first official Peaky Blinders Quiz Book.   It’s a brilliant way to relive the Show and we are sure our fans will love the chance to put their Peaky knowledge to the test”.

    Peaky Blinders officially licensed product is proving a hit with consumers and retailers, as the successful licensing programme now spans over 40 licensees across multiple territories. This includes product ranges across apparel, gifting, stationary, men’s grooming, games and puzzles, video games and experiential. The brand continues to appeal to the TV series’ dedicated fan base in a growing number of international markets.

    Created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), the multi-award-winning BBC One series is produced by Peaky Blinders owner, independent production company Caryn Mandabach Productions and by Banijay’s Tiger Aspect Productions.

    Banijay represent a range of global ancillary rights for Peaky Blinders which is distributed by Banijay Rights across more than 183 countries and airs widely on Netflix internationally including the USA.

    The season five launch on BBC One in autumn 2019 delivered its highest ratings yet.

    Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.

  5. Banijay Strengthens Commercial with Launch of Banijay Brands

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    Banijay today announces the launch of Banijay Brands, a division dedicated to all areas of commercial activity.

     

    Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music. The operation will represent an extensive and diverse portfolio covering entertainment, scripted, animation, game shows and kids, which offer a wide range of commercial opportunities.

     

    Following the recent acquisition, Jane Smith, Group Director, Brand Licensing will lead the licensing area, overseeing key brands from the world’s largest international content catalogue, comprising of 88,000+ hours of original programming. She will also work with the network of teams in local markets to further expand the business.

     

    Smith joined Endemol Shine in 2018, where she has substantially driven the growth of properties such as MasterChef, Peaky Blinders and Simon’s Cat within licensing and merchandising.

     

    Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.

     

    Owain Walbyoff, Chief Commercial Officer at Banijay Brands comments;“Without a doubt we are a market leader in this space, and I look forward to seeing how we bolster the IP even further. Jane is a highly-experienced, strategic executive with vast industry knowledge, and with some of the world’s biggest brands in our portfolio, the possibilities are endless.”

     

    Jane Smith, Group Director, Brand Licensing of Banijay Brands comments;“Banijay Brands represents an incredibly compelling catalogue of globally-renowned, cross-genre brands, which we will be bringing to the Festival of Licensing. By partnering with the very best licensees in the business, we aim to create innovative and impressive products that our audiences and fans will love.”

     

    The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.