Banijay Brands Archives - Page 2 of 3 - Banijay Group

MasterChef Whips Up New Deals

18th May 2022 9:51 am Comments Off

Banijay Brands today announces further growth of its hugely successful brand licensing programme for MasterChef, the world’s most successful cookery television format. The company is building on its existing partnership with leading European housewares company Arovo, plus rolling out new deals across cookware and games.

Arovo’s MasterChef collection includes a broad selection of products such as ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances. The affordable kitchen and tabletop MasterChefrange will be launching in the U.S. in May alongside a brand-new US MasterChef Amazon store. And across Europe, interior design retail chain CASA have developed the Elite collection with Arovo, consisting of a series of high-quality, stylish kitchen must-haves and appliances, available exclusively in all 500+ CASA stores and at casashops.com.

In addition, Banijay’s Endemol Shine North America (ESNA) has partnered with leading retail product manufacturer Creative Concepts for a unique collection of MasterChef silver-ion and 18K gold coated cookware sets which are now available online. ESNA has also furthered its partnership with Wilder Toys for a bite-sized edition of the successful MasterChef Family Cooking Game which is available at Walgreens. Elsewhere, Endemol Shine Brasil has just announced the arrival of three Spanish MasterChef wines available in the region exclusively with local wine online retailer Grande Adega.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef is an evergreen brand that resonates strongly with consumers all around the world, and by collaborating with teams across Banijay’s footprint we deliver a truly global licensing programme. We only work with the best partners in the business, who will uphold the integrity and quality associated with the brand, and it is wonderful to see these partnerships grow.”

Created by Franc Roddam, MasterChef celebrated its 500th series globally in 2021, with 49 productions in 33 territories airing last year. An international ratings hit, the format has a number of successful iterations including Celebrity MasterChef, MasterChef: The Professionals, Junior MasterChef, MasterChef All Stars, and the recently announced Young MasterChef (w/t) with BBC Three in the UK, which will be dedicated to up-and-coming young food talent between the ages of 18 and 25.

With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities. Millions of consumer products have sold globally, the extensive publishing range has proved lucrative, and audiences around the world can engage with MasterChef through live experiences from restaurants to cruises and tours.

The MasterChef format and finished programmes are represented internationally by Banijay Rights.

Mr Bean Lands in the Metaverse

9th May 2022 12:15 pm Comments Off

Banijay, the largest independent content producer and distributor, today announces its first activation in the Metaverse with a Mr Bean NFT drop, in collaboration with intellectual property specialist, Metaverse architectsand leaders in the Web3 revolution; FOMO Lab.

NFTs have captured the attention of millions, and now cultural icon Mr Bean is taking steps into the Metaverse with the help of FOMO Lab. Fans will be able to own Mr Bean digital assets and collectibles, inspired by the hit animated series. Available via FOMO Lab’s marketplace, The Avenue, the genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles, purchasable from 25^th May using cryptocurrency Ether on FOMO Lab’s NFT marketplace, TheAvenue.market.

By purchasing the Mr Bean digital collectibles, holders will also have access to phygital rewards, competitions and redeemables including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022. Keep up to date by joining the official Discord channel.

Mr Bean co-creator and actor Rowan Atkinson commented: “I think that this is a great idea. Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms.”

Owain Walbyoff, Chief Commercial Officer, Banijay says: “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long term value for the lucky few who manage to purchase them.”

Khalil Kassam, Co-Founder & Chief Business Officer, FOMO Lab added: “”FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 Community changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection, available via our marketplace The Avenue. We are continuously evolving our product offering, working closely with tier one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”

One of Britain’s most famous comic creations of all time, Mr Bean, first appeared on screens in 1990, with the versatile performer Rowan Atkinson playing the hapless hero.  The show has now been in continual distribution for over 30 years, spawning a globally successful animated series voiced by Atkinson which launched in 2002. The brand attracts significant digital audiences, with over 129 million followers on Facebook, making it the biggest TV brand on the platform; nearly 50 million subscribers and 15 billion lifetime views across official YouTube channels; 8.7 million followers on Instagram; and 8.3 million likes on TikTok.

FOMO Lab is spearheading the Web3 revolution, emerging as the gatekeeper of intellectual property by guiding and protecting brands as they enter the Metaverse and NFT space. FOMO Lab is the trusted partner of choice, with recent collaborations including road racing cyclist Mark Cavendish, MEFCC (Middle East and Film Comic Con), entrepreneur Roland Berger, and the heavyweight champion Tyson Fury alongside other tier one brands. The legacy NFT collection with Tyson Fury saw FOMO Lab achieving the highest bid in NFT boxing history, selling the 1-of-1 NFT for $987,000.

FOMO Lab is creating an entire product suite which includes a multi-chain NFT marketplace, a staking ecosystem, FOMO Lab Launchpad, a revolutionary Metaverse platform with a ground-breaking mobile social application for NFT collectors, and many more products. The Avenue provides its holders with full control over their digital assets with over 3,000 users signed up, alongside an average visitor count exceeding 30,000 monthly. FOMO Lab is truly bringing NFTs to the masses, ensuring that NFT utility, Web3 and Metaverse applications are here to stay.

Mr Bean: The Animated Series is produced by Tiger Aspect Kids and Family, part of Banijay Kids and Family.

The Official Peaky Blinders Cookbook

6th January 2022 9:41 am Comments Off

In 2019, the first episode of Peaky Blinders series five launched in the UK to 6.2 million viewers.

As the show is set to air its sixth and final series in 2022, here comes the first official cookbook, giving you everything you need to eat like the Shelby family and immerse yourselves in the culinary experiences of the Peaky Blinders.

Filled with 50 delicious and evocative recipes, the book takes inspiration from the iconic locations the infamous gang inhabits, from the bar at The Garrison, to the glamour of the Eden Club and the extravagance of Arrow House.

From hearty family fare, to snacks, sandwiches and bar food, as well as lavish canapes, lunches and dinners, the book includes dishes such as Warming vegetable & barley soup with Alfie Solomons’ soda bread,Grilled Oysters with parmesan crumb, Roast Rabbit with bacon & mushrooms in a whiskey sauce,flavourful Glazed celeriac steaks with breadcrumbs & herbs, a delicious Steak and ale pie, with a tasty mash, Butter and sage roast chicken with mushrooms & tarragon cream sauce, and Sloe Gin jelly with blackberries and cream.

Combining stills from the series, with recipes and specially commissioned photography, this lavishly illustrated cookbook is a must have for both Peaky fans and keen cooks, and will take readers on a unique journey into the world of the Shelby’s.

Universal Music Publishing Group signs Banijay to Exclusive Global Publishing and Production Music Agreement

16th December 2021 5:07 pm Comments Off

Universal Music Publishing Group (UMPG), a leading global music publisher, and Banijay, the world’s largest independent content creation and distribution group, today announced an exclusive global publishing and production music agreement. Under the terms of the deal, UMPG will work with Banijay Brands (Banijay’s extensive brand and commercial arm), which has a portfolio spanning some of the world’s most recognizable shows, including Peaky Blinders, Survivor, Temptation Island, Lego Mastersand Hunted.

As part of the agreement, Universal Production Music will represent Banijay’s existing global catalogue spanning 30,000-tracks across some of the world’s most popular shows.

Mike McCormack, UMPG UK Managing Director, said: “This new partnership with one of the leading, most ambitious and creative new media companies in the world is an extremely important one for UMPG, not only in UK but globally. We look forward to a mutually successful collaboration.”

Antonia Gilham, Global Director, Music & Secondary Rights, Banijay adds: “Combining our extensive and ever-evolving portfolio of standout brands with Universal’s music excellence makes perfect sense. In a world where IP is king, exploring new avenues for exploitation is key and through this collaboration, we have no doubt there is room to further innovate our revenue streams to bring additional value to our creative home.”

Jane Carter, Universal Production Music UK Manging Director and Vice President of Global Repertoire, said: “We are extremely proud to be in a production music partnership with Banijay. With Universal Music global offices and expert teams working alongside Banijay productions, we looking forward to supporting their portfolio and working collectively on ground-breaking new initiatives.”

With more than 120 production entities across 22 territories worldwide, Banijay has an impressive catalogue of over 110,000 hours of content – for which Banijay Brands manages much of its brand and commercial exploitation, including music. This new partnership with UMPG, led by Gilham for Banijay, will focus on maximising music-related revenues and expanding creative and commercial opportunities worldwide.

This partnership with Banijay, further reinforces UMPG’s unique position as the publisher of choice for the world’s leading film, TV and production companies, studios, content platforms and networks. UMPG is currently home to some of the most iconic and universally recognized themes from broadcast, stage and screen, and will now be joined by those from Banijay’s most successful show brands.

About Banijay

Banijay stands as the largest international content producer and distributor; home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 88,000 hours of original standout programming.

A collective of creative entrepreneurs, the group represents some of the biggest global brands including Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, The Kardashians, Mr Bean, The Wall, Hunted, Black Mirror, Extreme Makeover: Home Edition and Deal or No Deal among others. Imagining and delivering high-quality multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.

About Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is a leading global music publisher with 51 offices in 41 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Alabama Shakes, Alex Da Kid, Axwell & Ingrosso, Bad Bunny, J Balvin, Bastille, Beach Boys, Beastie Boys, Bee Gees, Louis Bell, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Benny Blanco, Chris Brown, Tommy Brown, Mariah Carey, Brandi Carlile, Michael Chabon, Kenny Chesney, Desmond Child, The Clash, Coldplay, Luke Combs, DaBaby, Jason Derulo, Alexandre Desplat, Neil Diamond, Disclosure, Dua Lipa, Bob Dylan, Billie Eilish, Danny Elfman, Eminem, Gloria and Emilio Estefan, Florence + the Machine, Future, Martin Garrix, Selena Gomez, Ariana Grande, Al Green, Josh Groban, Halsey, Emile Haynie, Jimi Hendrix, Don Henley, H.E.R., Sam Hunt, Imagine Dragons, Carly Rae Jepsen, Tobias Jesso Jr., Billy Joel, Elton John/Bernie Taupin, Joe Jonas, Nick Jonas, Alicia Keys, Kendrick Lamar, Lil Baby, Lil Yachty, Linkin Park, Logic, Demi Lovato, the Mamas & the Papas, Steve Mac, Maroon 5, Dave Matthews, Megan Thee Stallion, Shawn Mendes, Metallica, Metro Boomin, Julia Michaels, Miguel, Nicki Minaj, Maren Morris, Mumford & Sons, Nas, Randy Newman, New Order, Ne-Yo, Pearl Jam, Post Malone, Quavo, Otis Redding, R.E.M., Red Hot Chili Peppers, Rex Orange County, Rosalía, Carole Bayer Sager, Gustavo Santaolalla, Schoolboy Q, Sex Pistols, Carly Simon, Britney Spears, Bruce Springsteen, Stax (East Memphis Music), Harry Styles, Taylor Swift, SZA, Shania Twain, Justin Timberlake, U2, Keith Urban, Jack White, Zedd and many more.

9th Impact and Tilting Point Partner for Big Brother: The Game II

6th December 2021 9:58 am Comments Off

Banijay Brands today announces it will extend its deal with award-winning game development studio, 9th Impact, for the globally interactive Big Brother mobile game. 9th Impact has partnered with leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II.

The multiplayer online reality TV game is available worldwide for Apple and Android devices and PC download. With a life-changing prize fund up for grabs, players can become virtual housemates, experiencing life as a Big Brother contestant. They must make strategic choices to remain in the house and ultimately become victorious.

Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact. Bringing in Tilting Point’s publishing expertise, we are set to supercharge the upcoming game, and entertain Big Brother fans around the world with this unique and immersive experience.”

Finn Krewer, Head of Development at 9th Impact comments: “We have been building new house designs, new games and new mechanics like house juries, so I can’t wait for people to play on December 16 and hear what they think.”

Saad Khan, Vice President of Corporate Development and Business Development at Tilting Point added: “Big Brother: The Game has been defining the genre of Massively Multiplayer Reality TV games and the new tournament is introducing more gameplay innovation like real life auditions, so we’re excited to be extending the reach of this title to a global audience.”

Big Brother: The Game has 2 modes – Housemate and Spectator. The game is free to download, and the Spectator mode is free with optional purchases. To become a Housemate the player must use a Token to enter the House which is an in-app purchase or audition to get an existing Housemate to sponsor their Token entry. Launching on October 15, 2020, Big Brother: The Game I ran for 288 days and ended with Amy from Delaware beating 33,724 rival contestants, to walk away with a $33,000 grand prize.

Big Brother first aired in the Netherlands over 20 years ago. Since then, over 500 series have aired across 69 markets, producing over 28k episodes. 7,000+ housemates from around the globe have spent over 35,000 days in the house, with over 5,000 live evictions. The format continues to deliver hit primetime ratings in long-running markets such as the US, Canada, Brazil, Italy, and Israel, while continuing to evolve, with high-profile comebacks in Australia and Benelux.

Banijay Brands Strengthens Portfolio with Banijay Kids and Family

16th November 2021 5:07 pm Comments Off

Banijay Brands today announces it has secured the brand licensing rights to the Banijay Kids and Family catalogue. The newly launched Banijay Kids and Family brand incorporates Zodiak Kids and Family (Totally Spies!, Lolirock, The Ranch, Yellow Yeti, Mumfie, Silverpoint), Monello Productions (Street Football, When I Was Your Age, Marblegen, Hello Kitty) and Tiger Aspect Kids and Family (Mr Bean, Charlie and Lola).

Banijay Kids and Family is a global leader in childrens entertainment, producing a wide range of animation and live action series, digital content, and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family. Banijay Brands already represents Tiger Aspect Kids and Family IP such as Mr Bean. The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programmes for titles such as Street Football, Totally Spies!, Lolirock, Silverpoint, When I Was Your Age, Mister Maker and the upcoming The Unstoppable Yellow Yeti, and Mumfie.

Banijay Brands will also work with local commercial teams to explore a number of regionally-led opportunities.

Benoît Di Sabatino, CEO, Banijay Kids and Family, says: “It’s a big achievement for Banijay to announce at the same time the creation of our new brand Banijay Kids and Family and the launch of our licencing strategy with Banijay Brands. We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands.”

Alice Bernardi, Director of International Brand Licensing, Banijay Brands added: “Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the the childrens licensing space. Recognising the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards.”

Mumfie is an upcoming new animated series of the heritage property (78 x 7’), directed by the French director Daniel Dubuis, is a co-production between Zodiak Kids Studio France and Italian animation studio Animoka alongside France Télévisions and Rai (Italy). Zodiak Kids recently announced it has secured a pre-sale from KiKA German.

Street Football is the popular animated series combining the action of matches with insights into the hardships of life is co-produced by Zodiak Kids and Monello Productions for France 3 and Rai 2

The Unstoppable Yellow Yeti is a co-production between Zodiak Kids Studio France, and Gigglebug Entertainment. An original animated comedy series for kids aged 6+ and their families, it has been co-commissioned by Disney Channel Europe, Middle East & Africa and Nordic broadcasters YLE, DR, NRK, and SVT.

Silverpoint is a 13 x 22’ sci-fi mystery adventure series about kids at summer camp. Co-produced by Zodiak Kids, CBBC and ZDF Enterprises, the series is created by Lee Walters, Lead Writer, and Executive Producer Steven Andrew, Creative Director, Zodiak Kids.

When I Was Your Age is produced for RAI and France Télévisions by Monello Productions. The animated series features 10-year-old Paul who he has a special gift – as soon as someone says “When I was your age”, Paul is thrown back into the days when the person he is talking to was 10 years old

Mister Maker is the popular ultimate interactive arts and crafts show for younger kids. Broadcast in over 200 territories, the series is a Zodiak Kids Studios for CBeebies.

Totally Spies! is the hit franchise that has been broadcasting for over 15 years, produced by Zodiak Kids for TF1 and Disney France.

Lolirock is a Zodiak Kids production for Disney France and France Télévisions, featuring five princesses with magical singing voices that fight harm with crystal charm!

Banijay Brands Grows Peaky Blinders International Licensing Programme

28th September 2021 4:46 pm Comments Off

Banijay Brands, in collaboration with Peaky Blinders brand and series owner and producer Caryn Mandabach Productions, today announces a raft of new deals for the award-winning, epic family gangster drama, Peaky Blinders. Building on the hugely successful licensing programme, new licensees have been appointed across apparel, gifting, and accessories, with further ranges added with existing partners.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands comments: “With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing programme. Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver. By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.”

Susan Waddell, Commercial Director, Caryn Mandabach Productions adds: “We couldn’t be more excited to have these new product ranges launch and for these experiences to return for fans to enjoy, ahead of the next series of the beloved Peaky Blinders”.

In publishing, illustrated book publisher Quarto will release the first official Peaky Blinders cookery book following the success of last year’s cocktail book. And Michael O’Mara is re-releasing the official companion book to the TV series, ‘By Order of the Peaky Blinders’, updated with new artwork and season five content.

Grooming is proving popular category for the Peaky Blinders brand with leading manufacturer of professional styling and personal care products Wahl signed for co-branded clippers and trimmers to launch at retail in 2022.

Across the gifting category, Spanish distribution specialist Grupo Erik is launching a selection of products such as stationery and home and office accessories across Italy, Spain, and Portugal. Building on its hugely popular lines, French publishing and products specialist Larousse, part of Hachette Livre, is expanding its collection to include a Peaky Blinders themed board game and card game.

With demand surging once again for experiential offerings, both the Black Country Living Museum and Brit Movie Tours have extended their official Peaky Blinders experiences. Black Country Living Museum’s Peaky Blinders themed nights start in September with tickets selling quickly, and the Peaky Blinders Official Tours in Liverpool with Brit Movie Tours, will continue to attract the TV series enthusiasts. Escape Live continue to offer Peaky Blinders escape games exclusively in Birmingham and will be taking the experience to an additional venue in Liverpool which is set to open later this year.

The Peaky Blinders licensing programme has recently been shortlisted for several industry awards including Best Teen or Adult Licensed Property, Best Licensed Paper Products or Stationary Range, with Danilo Promotions, and Best Licensed Food or Drink Range for the Peaky Blinders Wine from Vignobles Bardet in The Licensing Awards 2021. And in the 2021 Licensing International Excellence Awards, Vignobles Bardet’s Peaky Blinders Wine is shortlisted in the Best Licensed Product – Food & Beverage category, alongside a nomination for Peaky Blinders for Best Licensed Brand – Entertainment, Character Live Action.

The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.

Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi award-winning BBC One series is produced by Peaky Blinders official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the USA.

Banijay Brands Announces MasterChef Condiments Range

29th July 2021 1:57 pm Comments Off

Banijay Brands today announces a partnership with premium brand and food manufacturer, Baxters, to develop a range of branded products for the world’s most successful cookery format, MasterChef.

The deal which covers the UK & Eire, the Nordics, Benelux, Germany, Czech Republic and Middle East, will offer a broad selection of high-quality MasterChef food products, available at retail later this year. The range includes marinades, dressings and modern table sauces.

Partnering with previous MasterChef UK champions, Ping Coombes, Thomas Frake and Saliha Mahmood Ahmed, the MasterChef condiments range will feature these champions on the packaging. They will vouch for their ‘Champions Choice’ of products, and create bespoke recipes and tips on how to best use these.

Grown over 150 years and four generations, Baxters is an iconic brand that sits on shelves around the world. The collaboration with Banijay Brands has produced an exciting array of products that stay true to the ethos of MasterChef, giving home cooks the ingredients to transform their dishes from ordinary to extraordinary.

Alice Bernardi, Director of International Brand Licensing at Banijay Brands, comments: “With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand. We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”

Matthew Bowler-Jones, European Sales Director at Baxters Food Group, adds: “We are delighted to be partnering with Banijay Brands to launch this innovative new range of condiments. Combining both companies’ passion and strength in food and flavour is sure to be a recipe for success.”

Created by Franc Roddam, MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally.MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

The MasterChef format and finished programmes are represented internationally by Banijay Rights.

Simon’s Cat Expands Global Pawprint with Raft of New Licensing Deals

26th May 2021 9:28 am Comments Off

Banijay Brands today announces a raft of new licensing deals for digital content sensation, Simon’s Cat. In addition, Japanese agent ZenWorks has been appointed to represent the brand’s interests in the respective territory.

The licensing programme for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories. Fashion UK is developing a range of ladies’, mens’ and kids’ apparel, accessories and essentials for the UK market – Wulydermy is launching a selection of craft kits for release later this year (available in the UK); global online retailer and manufacturer, Ecell, will launch Simon’s Cat phone covers in Q3; Heye has just sold out of the first print run of its 1,000-piece Simon’s Cat puzzle; Pinfinity will be releasing a range of augmented reality Simon’s Cat branded metal pins; and Australian medical wear specialist, Dr. Woof, has signed a deal which covers branded medical and clinical apparel.

This all sits alongside the official Simon’s Cat webshop refresh, managed by key e-commerce partner, Star Editions, which also released a collectible limited edition branded coin to coincide with the new store look.

Following the success of its previous Simon’s Cat releases, leading social commerce platform, Spring, is extending its partnership with the brand to deliver an extensive range of products this year for worldwide distribution, which will include a collaboration with Rubik’s Cube, bespoke apparel drops, and a limited edition ‘Kitten Care Kit’ collection of pet products.

In Asia, Banijay Brands has appointed renowned agent ZenWorks Licensing to represent the Simon’s Cat in Japan. And following the success of its initial partnership, apparel specialists Quanshang in China has renewed its deal for a second year.

Jane Smith, Group Director, Brand Licensing at Banijay says: “Simon’s Cat is such a lovable brand that resonates with fans all around the world. The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”

Simon Tofield, creator of Simon’s Cat added: “I am always amazed that there are so many Simon’s Cat fans all over the world. Our audiences are incredibly passionate about Simon’s Cat and it is wonderful to be able to offer them such a brilliant array of products.”

The Simon’s Cat brand enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 90 million digital sticker downloads, in excess of 20 million mobile gaming downloads and over 2 million books sold across 30 countries. Simon’s Cat has over 18 million fans and subscribers across social platforms, with the iconic films totalling more than 2 billion views. Recent successes include the brand-new match-3 mobile game, Simon’s Cat Story Time, from developer Tactile Games, which launched last month, exclusively on Apple Arcade, Apple’s award-winning game subscription service.

Banijay Brands with Caryn Mandabach Productions Launches First Official Peaky Blinders Wine

30th November 2020 2:19 pm Comments Off

Banijay Brands, in partnership with official Peaky Blinders brand owner and producer, Caryn Mandabach Productions, today announces the launch of the first official Peaky Blinders wine.

Inspired by the multi-award winning drama, Peaky Blinders, renowned French vineyard, Vignobles Bardet, has created two red wines, a Saint-Emilion and a Saint- Emilion Grand Cru. Born from the highly-regarded Bordeaux region following research into 1920s wine in partnership with wine historian Jean-Michel Chevet, the offerings are set to give buyers the opportunity to immerse themselves in the world of the international hit drama.

The wine will initially be available in France but is available for export, via local distributors in key markets across Europe and Asia.

Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “In Vignobles Bardet we have found an established and creative partner to create an authentic product, which is perfectly suited to the Peaky Blinders brand. This collaboration has created two fine reds that will give fans an authentic taste of the 1920s in the very style that would be shared at the Shelby table.”

Thibault Bardet, Vignobles Bardet comments; “It’s easy to imagine a character like Thomas Shelby importing his own wine from our great-great-grandfather Jean Roy on the prestigious Saint-Emilion region of Bordeaux and we believe these reds are exactly what he would have chosen. We are extremely proud to produce a product that captures the true essence of Peaky Blinders.”

Jamie Glazebrook, Executive Producer of Peaky Blinders for Caryn Mandabach Productions comments; “Peaky Blinders continues to be a journey into the unexpected. In series five, Churchill outlines Tommy Shelby’s progress as ‘a tent, then a boat, then a house, now a mansion.’ To which we can now add a vineyard! We could not be more delighted with this collaboration, the results of which are truly delicious.”

This year Banijay Brands has developed an extensive licensing programme for the global hit in partnership with official Peaky Blinders brand owner, brand curator and producer Caryn Mandabach Productions. This includes a collaboration with Curve Digital for Peaky Blinders: Mastermind, Hodder for The Official Peaky Blinders Quiz Book, a card game with Steamforged, the first stationery products in Brazil with Tilibra, Thornbridge Brewery for the first endorsed “Shelby” beer, and various product ranges spanning apparel, gifting, men’s grooming and more. Officially-licensed Peaky Blinders products are proving a hit with consumers and retailers, as the successful licensing programme now spans over 40 licensees across multiple territories.

Created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), the multi award-winning BBC One series is produced by Peaky Blinders official brand-owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. The season five launch on BBC One in autumn 2019 delivered its highest ratings yet.

Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix i including the USA.

The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

Banijay Brands Unveils New Licensing Deals in Asia

14th October 2020 11:30 am Comments Off

Banijay Brands today announces a range of new licensing agreements Mr Bean, MasterChef and Simon’s Cat in Asia, ahead of the region’s week at Festival of Licensing.

This year British comedy star Mr Bean celebrates 30 years of continual distribution and to mark the occasion, Banijay Brands has partnered with Bzmedia to open licensed bubble tea stores in China, where up 22 stores have launched across various cities and further expansion expected. The company is joining forces with Hong Kong-based manufacturer and distributor, Toyeast, and partnering with BMW to produce a die cast model of Mr Bean’s classic Mini and plush products based on the iconic character have been renewed with Kin Hsing in Taiwan. Mr Bean is represented by four agencies, Asiana, Black White Orange, MediaLink and Empire in Asia.

For global culinary hit MasterChef, a new cookware, tableware and kitchenware range will be available in Indonesia on online retail store for household products, dusdusan.com in 2021, in a deal with Indonesian company PT Homeco. This news follows the recent launch of MasterChef handblenders in South Korea with SJ Trend.

Other existing business in this key region includes continued growth for animated hit Simon’s Cat through three agencies CLICK!, Block 12 and Enpop. South Korean agency Enpop are growing awareness for the brand through a partnership with Samsung for licensed digital accessories such as wallpaper designs for Samsung handset users worldwide.

This follows recent deals in South Korea including Simon’s Cat plush toys with Nooritoys and mobile phone case accessories with OGA Prince, as well as an apparel deal in China with Quanshang. The mischievious cat will feature across various locations of 9 Lives Cat Clinic in Hong Kong in a partnership across three years.

Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “These extensions for Mr Bean, MasterChef and Simon’s Cat are great examples of how we can offer fans a variety of ways to enjoy their favourite brands beyond the screen. This region continues to be significant market for our growth and it’s brilliant to announce these deals at the Festival of Licensing’s Asia week.”

Banijay Brands Announces ‘MasterChef Green’ Cookbook Ahead of Festival of Licensing 2020

5th October 2020 12:56 pm Comments Off

Banijay Brands is today announcing MasterChef Green, a vegetarian cookbook consisting of 80 greener recipes, published by Bloomsbury Absolute, and authored by Adam O’Sheperd. The book will launch globally in Spring 2021.

MasterChef Green will include a foreword from MasterChef creator, Franc Roddam, and offers a comprehensive selection of vegetarian recipes, including a large number which are suitable for vegans, and encourages a vegetable-led diet.

In line with MasterChef’s brand values, the MasterChef Green cookbook will show the home cooks to cook more sustainably, waste less, go greener and have a lighter footprint on our environment.

Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; “We are thrilled to work with Bloomsbury once again on MasterChef, adding a brand-new book to our range. As a world leader, MasterChef embraces the green theme and as more and more people turn to increasingly responsible diets and cooking, MasterChef offers its twist on this culinary journey. We know how much more people have been cooking and sharing food at home, and hope this collection of recipes will offer something different to our MasterChef audience.”

With contributions from 10 MasterChef champions, fans of the biggest cookery show in the world will be able to explore recipes such as: summer rolls with smoked tofu and satay sauce; smashed broad bean and peas on sourdough with goat’s cheese, dukkah and mint; puy lentil salad with charred tenderstem broccoli and miso dressing; Sri Lankan potato and lentil curry with mint sambal; orecchiette with broccoli, lemon and chilli, plus many more.

This announcement marks the fourth cookbook with Bloomsbury, having previously published MasterChef: Street Food of the World, MasterChef: The Masters at Home and MasterChef: The Finalists.

MasterChef is the world’s most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

Produced by Shine TV, the latest series of MasterChef UK performed exceedingly well, attracting over 5 million viewers with its best audience figures since 2017. The series was also BBC One’s highest-rated non-scripted show of the year for 16-34 year olds.

The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.

MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.

Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.

The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less?, Simon’s Cat, Mr Bean, Don’t!, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

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