The wait is almost over as ITV today revealed the hotly-anticipated star-studded new series of Celebrity Big Brother (produced by Initial, part of Banijay UK) will start on Monday 4th March at 9pm on ITV1, STV, ITVX and STV Player. 

Hosted by AJ Odudu and Will Best, Celebrity Big Brother: Live Launchwill reveal the new cast of famous faces who are entering the iconic Big Brother house, as they embark on the ultimate social experiment and become isolated from the outside world.

Leaving luxury behind, the celebrities will take part in nominations and tough tasks with cameras capturing their every move. Who will win the hearts of the nation, go all the way to the finish line and be crowned the winner?

Celebrity Big Brother will be followed each night by Celebrity Big Brother: Late & Live – giving viewers an additional hour of exclusive content. Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the famous evictees first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary and debate.

The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the opportunity to watch live footage into the small hours after Celebrity Big Brother: Late & Live.

Celebrity Big Brother is commissioned for ITV1, STV and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe and Peter Tierney, Commissioning Editor. The return of Big Brother and Celebrity Big Brother was secured by leading entertainment and format producers Natalka Znak and Claire O’Donohoe for Initial (part of the Banijay Group) marking their first of many format deal for the business since they joined in 2022. Big Brother and Celebrity Big Brother are overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson.