Media and entertainment powerhouse, Banijay today announces that Pineapple Entertainment will produce Welcome to Menopause (Velkommen til Overgangsalderen) for DR1 and DRTV. In this factual series, researchers, everyday Danes, and some famous faces come together to shine a spotlight on the often overlooked topic of menopause.

Menopause affects at least half of the world’s population and costs societies millions, yet it is barely spoken about. This series aims to change this as the participants candidly share  their experiences, delving into the challenges and concerns that come from perimenopause, both physically and mentally. Celebrities, including Danish actors Lærke Winther and Lone Hertz, and rower Mette Bloch, also talk honestly about how they felt when they stepped into the next era of life. Building on these personal stories are researchers who discuss the different available treatments and share the studies that have been done so far in Denmark and where it is falling short…

Ole Rahbek, Managing Director of Pineapple Entertainment says: “We hope that this series will generate valuable conversations, provide information, and raise awareness amongst all demographics. We are very thankful to all the participants who shared their experiences, and we hope that Welcome to Menopause will help to smash the taboos surrounding this topic.”

Pineapple Entertainment is known for its lifestyle programming and strong comedy slate with its credits including One Night In Denmark (TV2 Zulu), Christmas Beer Calendar (Viaplay), The Nightshift (TV2), The Diamond Family (TV2 Echo) and Fanø (TV 2 Fri) amongst others.