Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

EndemolShine Nederland Turns Entertainment Upside Down

13 October, 2023

Media and entertainment powerhouse, Banijay, today announces a brand-new format from EndemolShine Nederland, part of Banijay Benelux. Original game show, Upside Down, will reside on RTL 4 and is set for international travel via Banijay.

In this feel-good family entertainment game show, the studio is literally turned upside down. Each episode sees two celebrity teams undertake all kinds of topsy turvy challenges and Q&A games unlike anything they have seen before, because everything in this innovative format, is upside down. Taking studio entertainment to new dimensions and testing the celebrities’ agility, teamwork, and quick thinking, the challenges comprise everything from physical stunts to brain-teasing quizzes, guaranteeing a hilarious adrenaline-fueled experience for both contestants and viewers alike.

Set to premiere next year on RTL4, Upside Down promises to keep viewers entertained as they try to decipher, which way is up?

Rob van der Vleugel, Managing Director EndemolShine Nederland comments: “This striking format brings a new dimension to entertainment, and we look forward to viewers enjoying the excitement and humour as their favourite celebrities compete in this gravity-defying game. With a strong visual identity, Upside Down offers a memorable viewing experience suitable for a wide audience of all ages.”

James Townley, Chief Content Officer Development at Banijay adds: “This new mind-bending format offers a fresh and exhilarating take on the genre, delivering truly unmissable entertainment for a broad audience to enjoy together. EndemolShine Nederland is known for its creative ambition, and it’s great to see them develop another bold and innovative show with international potential.”

EndemolShine Nederland, part of Banijay Benelux, creates and delivers high-class multi-genre productions including Big Brother, LEGO Masters, Deal or No Deal, as well as ideating new formats like Blow Up, which recently aired its second season on RTL4, with local adaptations in Germany, New Zealand and Australia; and Domino Challenge, adapted in France.