Leading producer-distributor Banijay today reveals its innovative, new eco-friendly stand ahead of MIPCOM 2022, where the company will have an expanded market presence following a three-year hiatus.
Located at C.20 in a prime location in front of Cannes’ famous Palais des Festivals, the two-floor structure – a responsibly built, re-usable and unique construction made of wood – comprises more than 500m2 of floor space complete with meeting rooms, reception area, multiple terraces and hospitality areas.
Created by Romain Larue from Orati and designed by architect Nicola Spinetto, the entire build uses Cross Laminated Timber – an innovative technology that stands out for its strength, versatility and sustainability.
The construction will completely optimise brightness throughout its central patio area and terraces and will be home to Banijay’s 250+ MIPCOM team; with the sales division on hand to offer stand-out titles to clients from a catalogue of more than 130,000 hours.
Cathy Payne, CEO of Banijay Rights, the global distribution arm of Banijay, said: “It has been three years since Banijay has exhibited at MIPCOM and our first major market since the acquisition of Endemol Shine, so we felt it important to present ourselves in a very prominent way.
“This ground-breaking, eco-friendly project truly represents Banijay’s commitment to sustainability, re-enforcing our mission to reduce our carbon footprint and overall impact on the environment.
“It’s the perfect engine room for our supersized team who will arrive at MIPCOM 2022 as one of the world’s biggest producers and distributors of TV content.”
All panels have been flat-packed with a minimum of trucks required to transport the construction. To complement the eco-theme, the stand will feature many plants sourced from a local nursery, the programme catalogues and merchandise for clients are recyclable, and post-market, the stand will be stored less than 50km from Cannes.
At MIPCOM, Banijay will unveil an impressive range of titles for its autumn slate including format highlights Starstruck, Blow Up, Love Triangle, Le Plus Grand Karaoké de France and MasterChef: Young Talent and Banijay Rights-fronted premium scripted titles: Marie Antoinette, Rogue Heroes, Bali 2002, Serial Lover, and third-party dramas Stonehouse and Riches. These break-out autumn highlights complement the 130,000 hours of globally renowned, stand-out IP within Banijay’s expansive travelling catalogue.
Visit us at C.20 in front of the steps of the Palais des Festivals.