Banijay today announces that Banijay Asia has appointed Rajesh Chadha as Executive Vice President and Business Head for the company’s scripted business. In this position, Rajesh will be responsible for developing the scripted slate for Banijay Asia, building its legacy going forward and taking the company to its next phase of growth.
A media veteran with a career spanning over 27 years in the media and entertainment industry, Rajesh has spearheaded projects at prominent companies including BBC Studios, RBNL and Endemol. He led the content execution for award-winning OTT series, Criminal Justice and Out of Love at BBC Studios, and was also involved in Ajay Devgn’s digital debut, Rudra and Guilt & Press in early 2022.
Rajesh Chadha says: “The Indian streaming space is facing a content revolution and Banijay Asia is leading the shift seamlessly. Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Deepak Dhar.”
Deepak Dhar, CEO & Founder, Banijay Asia said: “Innovation and creation is the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team. His determination and wealth of experience in the space will certainly add immense value to our future endeavors.”
Banijay Asia is a hub for premium scripted and non-scripted content in India. Some of its key titles include Call My Agent: Bollywood, Tribhanga, Matsya Kaand, Hostages, Roar of the Lion, The Kapil Sharma Show, Myntra Fashion Superstar and Into the Wild with Bear Grylls.