Whether it’s impulse buying or a penchant for premium brands, most of us are guilty of purchasing things we don’t need.  
Confronting families with out-of-control spending, Alex Jones (The One Show) and business journalist Steph McGovern are on a mission to change the way they shop without changing their lifestyle. From make-up and cleaning products, to gadgets and clothes, they’ll replace their usual products with unlabelled ones, usually cheaper but sometimes more expensive, to challenge their loyalty to certain brands. They’ll also investigate where products come from and reveal marketing tactics, helping us all to shop smarter.