Banijay France brings together five of the country’s leading production entities: Adventure Line Productions, Air Productions, Banijay Productions, H2O Productions and KM Productions. Offering a diverse yet complimentary portfolio, Banijay France is number one in the territory by hours and also owns Non Stop People, a cable channel and digital platform, as well as Fortune Cookie, a branded content label.
France’s Scripted label, Banijay Studios France, is led by Alban Etienne.
François de Brugada is CEO of Banijay France and oversees all of Banijay Group’s Unscripted business in the territory. Starting his career in marketing at Danone Group, he then joined the French private channel, M6, in 2001, where he quickly became head of commissioning for unscripted shows and the channel’s art director.
De Brugada joined Banijay Group during its launch period in 2008. As EVP for Content and later COO, he played a pivotal role during the first seven years of its international expansion. In 2015, he was named CEO of Banijay Group France and in 2016, following the merger of Banijay Group and Zodiak Media, he became CEO of Banijay France, the country’s leading production group.