Banijay France brings together five diversified and complementary French leading production companies: Adventure Line Productions, Air Productions, Banijay Productions, H2O and KM. Banijay France is by far the leading French producer in terms of hours produced. The group also includes in France Non Stop People, a cable channel and digital platform as well as Fortune Cookie, a brand content label.
The Scripted Division is led by Alban Etienne.
François de Brugada is CEO of Banijay France and oversees all of Banijay Group’s Unscripted business in the territory, overseeing its six production labels: Air Productions, ALP, Banijay Productions, H2O, KM, and the pay channel & digital platform, Non Stop People. Starting his career in marketing at Danone Group, he then joined the French private channel, M6, in 2001, where he quickly became head of commissioning for unscripted shows and the channel’s art director.
De Brugada joined Banijay Group during its launch period in 2008. As EVP for Content and later COO, he played a pivotal role during the first seven years of its international expansion. In 2015, he was named CEO of Banijay Group France and in 2016, following the merger of Banijay Group and Zodiak Media, he became CEO of Banijay France, France’s leading production group.