Bassetti joined the business from Endemol Shine Group, where, until February 2018, he served as CEO and Chairman of the business’ Italian arm and was a member of the International Board. During his tenure, he led all operations across the territory and led the team through the production of leading titles including Grande Fratello (Big Brother), Affari Tuoi (Deal or no Deal), La Prova del Cuoco (Ready Steady Cook), Chi Vuol Essere Milionario? (Who Wants to be a Millionaire?), Avanti un Altro (Next One!), Masterchef, Cucine da Incubo (Kitchen Nightmares), Che tempo che fa, Tale Quale Show (Your Face Sounds Familiar), I Soliti Ignoti (Identity) and Caduta Libera (Still Standing). Under his leadership, the Group also produced a host of popular fiction shows including Scomparsa (Tangled Lies), Sorelle (Sisters), Un’Altra Vita (A Second Chance), Le Tre Rose di Eva (Tuscan Passion) and soap operas such as Vivere and Centovetrine.

Prior to Endemol Shine Group, Bassetti held leading roles first as CEO at La Italiana Production back in 1995 and then in 1996, as CEO at Aran Production, which later became an Endemol Company. He also covered the Vice President role for four years at APT (Association of Italian Television Producer).