In his post as Chief Commercial Officer, Owain Walbyoff is charged with the group’s overarching commercial strategy, leading on licensing, merchandising, gaming, gambling, music and secondary rights. Driving market penetration and revenue growth, he maximises monetisation opportunities across the business’ extensive and high-profile IP portfolio.

Having spent almost 20 years working in the commercial space, he has a strong track record in the sales, licensing, and marketing of brands and technology, having created partnerships with companies like LVMH, and Formula 1. He has also provided consultancy to ITV across its brand portfolio, and once served as Managing Director for Endemol Shine Group’s global licensing business.