Martti Sivonen became Vice president of Banijay Finland in May 2016, when Banijay Finland and Zodiak Finland merged their entertainment businesses. At that time, he had worked at Banijay Finland for three years as CCO and Executive Producer on The Voice of Finland, Temptation Island and I Can Do That. Before that, he spent 15 years in multiple roles at Solar Television and Solar Films. He studied at the University of Technology.