Lucinda Hicks was appointed CEO of Banijay UK in September 2020 following the acquisition of Endemol Shine by Banijay. She oversees the 29 production companies and labels within the UK group and is responsible for the business’ day-to-day operations.

Previously holding the position of COO, Endemol Shine UK and responsible for strategically and operationally growing the business, Lucinda joined from the Shine Group in 2015, which was acquired by Endemol in the same year.

During her time at Shine, working closely with Elisabeth Murdoch and Alex Mahon, Lucinda worked across a number of areas of the business including the Metronome Group in Scandinavia and the digital operations, before becoming COO and then Joint MD of Dragonfly Film and Television.

Lucinda has held a host of strategy and commercial development roles within the UK television industry including FremantleMedia, Channel 4 and BBC, having originally begun her career as a management consultant.