Our Story

José Manuel Lorenzo


José Manuel Lorenzo is one of the most seasoned managers and producers in the Spanish audiovisual market with more than 25 years of experience.
Former MD of the major audiovisual Companies TVE, Publiespaña, Antena3, Grupo Sogecable’s Canal+ and Grupo Boomerang, in 2004, José Manuel becomes an independent producer with the creation of Grupo Drive, responsible among others, of the international musical hit Hoy No Me Puedo Levantar. José Manuel has been able to sell and launch Non Stope People in the complicated environment of the pay TV industry in Spain, industry that José Manuel knows quite well due to his period as General Manager of Canal + from June 2008 till January 2014.