François de Brugada is CEO of Banijay France and oversees all of Banijay Group’s Unscripted business in the territory. Starting his career in marketing at Danone Group, he then joined the French private channel, M6, in 2001, where he quickly became head of commissioning for unscripted shows and the channel’s art director.
De Brugada joined Banijay Group during its launch period in 2008. As EVP for Content and later COO, he played a pivotal role during the first seven years of its international expansion. In 2015, he was named CEO of Banijay Group France and in 2016, following the merger of Banijay Group and Zodiak Media, he became CEO of Banijay France, the country’s leading production group.