Francesco Lauber, Chief Creative Officer of Banijay Italia, is in charge of the development strategy and creative operations for linear and digital platforms for both unscripted and scripted formats. Before joining Banijay Italia, he was co-founder and Chief Creative Officer for DryMedia, where he created popular programmes for the main Italian broadcasters. 

Lauber has been in television since 2003, working as a producer and then as Head of Development. He has been involved in some of the most important shows on Italian television, including: Celebrity Survivor, X Factor, MasterChef, and created many original TV formats such as Undressed, Burning Time and Door of Dreams.