Our Story

Alexia Laroche-Joubert

CEO of Banijay France

As CEO of Banijay France, Laroche-Joubert has full oversight of the French portfolio, which comprises 15 labels spanning non-scripted and scripted. Since 2016, she served as Chief Executive Officer for Adventure Line Productions (ALP), as well as the recently launched scripted label, Screen Line Productions.

Recognised as one of the 100 Women of Culture for 2022, Laroche-Joubert is credited for huge stints executive producing TF1’s Koh Lanta (Survivor), on-air for 20+ years; and France 2’s Fort Boyard which has enjoyed a 30+ year run to date, and for reshaping beauty contest event, Miss France, leading it to the top three most watched non-scripted shows in France.

A creative visionary, Laroche-Joubert has had a multi-faceted career, both as a leading producer on titles like M6’s Loft Story (Big Brother), TF1’s Star Academy and Secret Story, and W9’s Les Ch’tis and Les Marseillais, and on-screen, in a multitude of roles such as a juror for Popstars in France.

Prior to Banijay, she spent 10+ years in the Canal+ group and became Editor-in-Chief at TF1. Before that, she was Director of Programmes at Endemol France under Stéphane Courbit’s leadership. As CEO of Banijay France, she will be building on Banijay France’s success to date, evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximise on exploitation opportunities.