CEO of Banijay Rights
Cathy Payne serves as CEO, Banijay Rights. Setting and executing the business’ global strategy, she oversees all distribution activity for Banijay Group’s burgeoning catalogue which includes some of the world’s leading formats and titles: Survivor, Versailles, Temptation Island, Wife Swap, The Restaurant, The Inbetweeners, The Crystal Maze, Wisting, Occupied and The Secret Life of 4 Year Olds.
Previously, Payne spent ten years at Endemol, where she directed all worldwide distribution efforts, steering its six-territory strong team and in-house and third-party content sales, as well as working closely with the commercial team on IP exploitation. During her tenure, she projected the business’ Scripted capabilities through international co-productions and was behind the global roll-out and success of numerous hit brands including Peaky Blinders, Mr Bean, Grantchester, Tin Star and Younger, alongside the continued longevity of Home and Away, in addition to working alongside the production and creative businesses on expanding non-scripted franchises: MasterChef, Big Brother, Extreme Makeover Home Edition, Ambulance and Lego Masters.
Prior to taking on the role of Chief Executive, Endemol Worldwide Distribution, in 2009, Payne was Chief Executive at Southern Star International. There, over the course of 20 years, she was responsible for building one of the largest distributors of English-language content outside of the U.S.