Norwegian PM Erna Solberg will play against the nation in a special episode of All Against 1 on Norway’s national day, May 17th. The Høyre/conservative party leader will compete against the viewers as a usual player, solving tasks and experiments themed for the national day.
All Against 1 season 3 has already succeeded in gathering Norwegian families this winter, with an average share of 53% and 817,000 viewers every Saturday. Staying on-air during the Covid-19 crisis, production made some creative adjustments in line with the new regulations and post-lockdown, the ratings went up.
May 17th has always been a day where families and communities gather to walk in parades, eat lots of ice cream and play fun games like the potato run, sack race and tug of war. In this special episode, the Prime Minister will face experiments and challenges inspired by these games and even more importantly: the families can gather around the TV and still get a piece of the national day fun, regardless of the corona restrictions.
Erlend Hernø Røeggen, CEO in Nordisk Film TV Norway said: “It’s great news and so exciting! Hats off to the team that managed to pull this season off against the odds, showing that it’s still possible to gather families around the TV at the weekend. The prime minister’s appearance in the show confirms the status and the strength of All Against 1, even in challenging times.”
All Against 1 was co-developed by Nordisk Film TV Norway and Nordisk Film TV Denmark. Banijay Rights sells the format and finished tape globally. There have been six versions of the show to date worldwide.