TV2 today confirms Mastiff Norway, a Banijay Group company, is set to take over production on its leading breakfast show, God Morgen Norge (Good Morning Norway) following a competitive pitch.
Airing daily Monday to Friday, the show combines features, celebrity chat, music, news and weather, and has enjoyed a successful run on TV2 since 1994. Mastiff Norway will begin production on the show in the fall and is tasked with developing the format further to refresh the show and grow the audience.
“God Morgen Norge is a programme of great importance for TV 2. We will continue to focus on the programme’s further development and have therefore entered into an agreement extended for five years of production with Mastiff. Mastiff is one of Norway’s very best production companies, and we are confident that God Morgen Norge will have a good home here”, says Sarah C. J. Willand, Head of Organization and Communications, TV 2.
Jacob Houlind, CEO, Banijay Nordic comments: “God Morgen Norge has long served as a key brand in TV 2’s schedule and we are proud that Mastiff Norway will now be taking the lead in driving this show to new heights.”
“We are proud and very happy. It’s not every day you get a contract for ten seasons, and over 3000 hours of TV”, says Kathrine Haldorsen CEO Mastiff Norway. “Mastiff outmatched twelve companies in the long and extensive pitching process. The takeover of God Morgen Norge strengthen Mastiffs role as Norway’s leading production company in the factual genre. This is for sure a team victory lead by Mastiff Norway COO Jostein Olseng and the rest of the fantastic Mastiff team in Oslo!”
The deal builds on Mastiff Norway’s existing relationship with TV 2, as producers of Å Crime Scene Norge, TV2 Helps You, Health Control , Food Control, and Good Evening Norway. Elsewhere in the Banijay Nordic footprint, its sister company, Nordisk Film TV Denmark, is the lead producer on Good Morning Denmark for TV2 Denmark.