Banijay Group Italy today announces the merge of two of its production businesses – DryMedia and Magnolia SPA. Under the supervision of Paolo Bassetti, Chief Executive Officer of Italy, the companies will come together to form new brand, Banijay Italia.
Combining the vast experience and history of Magnolia, with the creativity and energy at DryMedia, Banijay Italia will become an unscripted powerhouse with its own unique DNA.
Leading Banijay Italia will be Chief Executive Officer, Fabrizio Ievolella, who will be supported by Chief Production Officer, Danila Battiglini, Chief Creative Officer, Francesco Lauber, and Head of Programmes, Leopoldo Gasparotto. Together, the team will focus on maintaining the high-quality production of the company’s existing shows, as well as developing new IP for local and global audiences.
Through the union of Magnolia SPA and DryMedia, Banijay Italia will instantly play home to a rich slate of returning titles which include reality favourites: L’Isola dei Famosi, Il Collegio and Pechino Express; game shows: L’Eredità, Guess my age and the new Conto alla Rovescia, leading cooking shows: 4 Ristoranti, Pizza Hero and Cuochi d’Italia, and popular talent shows: La Corrida and the comedy Cops – Una banda di poliziotti.
Banijay Italia will sit as part of Banijay Group’s Italian portfolio of companies led by Paolo Bassetti, Country Manager, which includes: Banijay Studios Italy, Nonpanic, Aurora TV, Atlantis Film and ITV Movie.