Banijay UK, the UK arm of Banijay Group, the world’s leading production and distribution business, has appointed CPLG as its local licensing agent. The agreement sees CPLG take on the management of the consumer product programmes for a host of Banijay’s hugely popular brands across the factual, formats, scripted and kids genres.
CPLG’s initial focus will be to develop consumer product programmes for comedy series, The Inbetweeners; hit 1990s game show, The Crystal Maze; popular factual show, Eat Well for Less?; CBeebies hit, Do You Know?; and daytime game show, Tipping Point. Target product categories will include apparel and accessories, gifting, toys and games, including STEM toys, publishing and promotions.
John Taylor, Managing Director, CPLG UK, said: “We are incredibly excited to be working with Banijay on their roster of TV hits which span a wide variety of genres and have legions of fans up and down the country. Many of the TV programmes have never been extended into consumer products so there is considerable opportunity to amplify these shows through exciting and original product ranges and broaden their appeal.”
Nick Young, Group Brand & Commercial Director, Banijay Group, said: “CPLG acts as the perfect partner to bring some of our key titles to life through extensions that reflect the distinct values of each brand and fan base. With many of our brands exhibiting huge potential in this space, we are looking forward to getting the ball rolling on exploring the licensees and retailers that can help boost our brands’ value via new product offerings.”