Banijay today announces Screentime New Zealand will produce a local version of LEGO Masters for TVNZ.
The competition reality hit has now been picked up by 14 broadcasters globally, with New Zealand joining recently confirmed adaptations for Spain and Norway, and more major deals in the pipeline.
Successful productions broadcasting so far this year include the US, which is currently on air, and proving a major success for FOX as the #1 show among younger viewers (P18-34) and teens, and its second-most streamed entertainment series. The series three finale of LEGO Masters Australia in April dominated the ratings in all capital cities, broadcasting as the number one show of the day in all key demos. The format also had a spectacular debut run in the LEGO Group’s home market of Denmark in April, pulling in a 50.6% share for 15–34 year olds across the season.
More than 2.5 million bricks are now making their way to Aotearoa, for the colourful and playful format set to air in 2022. LEGO Masters sees pairs undertake numerous challenges which test their creativity and building expertise. LEGO Certified Professional (LCP), Robin Sather, will be the judge and oversee the contestants throughout, offering advice as the stages get increasingly harder, pairs are eliminated and the pressure mounts. However, only one pair can be crowned the nation’s LEGO Masters.
Banijay serves as the exclusive format and finished tape distributor globally for the format, which was created by Tuesdays Child Television and the LEGO Group.
Philly de Lacey, CEO of Screentime New Zealand adds: “Following the success of LEGO Masters in Australia, the US and Europe, we’re so excited for LEGO fans in New Zealand to finally have the opportunity to compete in this incredible series. We can’t wait to see what amazing designs Kiwis will bring to the LEGO table.”
Lucas Green, Global Head of Content Operations at Banijay comments: “The LEGO brand is universally loved. It champions innovation and talent, and this, paired with the jeopardy and competition of creating jaw-dropping builds, is proving compelling viewing for all ages. The international momentum of LEGO Mastersshows no sign of slowing down, and we’re incredibly proud 14 broadcasters have picked up the show.”
Led by CEO Philly de Lacey, Screentime New Zealand produces award-winning drama, documentary and factual entertainment series. This includes a high-profile local comeback of entertainment hit Popstars, prime-time factual success Eat Well For Less NZ, and scripted success The Gulf.