Nonpanic was founded in 2013 by Filippo Cipriano and a group of professionals from the Italian TV arena. CEO Filippo Cipriano has worked in the Italian TV industry for nearly 20 years, writing and producing for all key local broadcasters. He has experience in adapting international formats for Italian audiences such as 1 vs 100, Are you Smarter than a 5th Grader?, Cash Cab and Banijay’s Stars in Danger: the High Dive.
The company develops and produces programmes for satellite and DTT channels as well as for new generation mass media (digital, mobile). In addition, Nonpanic has developed a recognized know how in the creation and production of advertisement and branded content products for various platforms.
Nonpanic is focused on “experimental” programmes, in other words, those titles that provoke reactions and make people talk. Nonpanic has a very precise editorial line based on two keywords: innovation and provocation.

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Filippo Cipriano


Author for nearly 20 years for major Italian broadcasters, Filippo has adapted numerous formats for Italy collaborating with Endemol, Sony, Fremantle, All3Media, Televisa, Red Arrow, Armoza and many others. CCO and later Managing Director of Ambra Banijay, he’s currently CEO of Nonpanic.

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