Founded in 2021, Marathon Studio is a joint venture with Banijay France, led by Malika Abdellaoui. The company’s focus is on creating original scripted content with both local and global appeal. The  ambition is to tell stories that draw in the audience, featuring strong emotional characters, while highlighting a valuable message. Partnering with both linear broadcasters and new players, work is already underway on a development of anti-terrorism agent, Nora Lakheal’s, autobiography, Elite Undercover Agent.

A significant figure in the audiovisual market, Malika Abdellaoui was previously MD at Newen Distribution and has also held senior international sales and acquisition roles at EuropaCorp and the Disney Channels in France and Europe.